Work samples.
16 samples across 11 services. Each one starts with the client's brief, then shows the copy as it was delivered.
Showing all 16 samples
Sales page: MorphoEducation
Sales page and wireframe for a $2,000-a-year course for first-time inventors.
Full-funnel ecommerce copy: TradeSmartSafety
Amazon and Walmart listings, A+ content, brand store, landing and wholesale pages and emails for a safety gear brand.
Crowdfunding: Sajdah smart prayer rug
Crowdfunding page and launch emails for a smart prayer rug. The $15,000 goal was passed in 48 hours, and the campaign closed at 249%.
Advertorial: Big Maple Stories
Story-style advertorials for a Canadian immigration agency, in versions for different markets.
Sales emails: MorphoMFG
Sale emails in the CEO's voice that answer readers' concerns about manufacturing in China.
Landing page: RemoteRevenue
Launch page for a free, application-only community for remote founders and CEOs.
Store copy: Artrich
Copy for an online wall-art store: About page, product descriptions, FAQ, policies and post-purchase messages.
Founder ghostwriting: MorphoMFG
Articles and a video script written in the voice of MorphoMFG's founder, Josh Fairbairn.
Travel-blog advertorials: GetYourGuide
Two sponsored travel-blog posts for a tour-booking app, written in each blogger's voice.
Sales letter: Ray J. Green
Sales letter for a B2B sales program, built on how Ray's discovery-call close rate went from 15% to 50%.
YouTube scripts: MorphoMFG
YouTube scripts in the founder's voice, written from his voice notes and from SEO keywords.
Copy audit: Ray J. Green & Co.
An 11-page copy audit of a sales consultant's homepage, section by section.
Editing: feedback on another writer's drafts
My notes on a staff writer's article drafts for MorphoMFG: what to cut, why, and what to write instead.
Naming: an agency and an academic writing company
Name options for a digital agency (2022) and .com name research for an academic writing company (2017).
Long-form article: MorphoMFG
SEO guide for board game creators on choosing a manufacturer in China.
Pre-sell video script: InDigitalGroup
Script for the first video in an eCommerce agency's series for store owners. It gives one tip and leads to the next video.
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