Crowdfunding: Sajdah smart prayer rug

Crowdfunding page and launch emails for a smart prayer rug. The $15,000 goal was passed in 48 hours, and the campaign closed at 249%.

Client
Sajdah
Industry
Consumer tech · Faith-based products
Year
2021
Engagement
Campaign page, emails, newsletters, blog posts and award entries in 2021

The brief

The client

Sajdah by Thakaa Technologies: the world's first smart educational prayer rug, which teaches and tracks prayer through an app.

Sajdah had a working product and a community that supported it. They chose LaunchGood, a crowdfunding platform for Muslim causes, to fund production, and launched during Ramadan.

The ask

Write and structure the whole campaign page, announce it to their email list and keep backers coming in until the end.

Written for

Muslim families and communities worldwide. Many give to charity during Ramadan, and not all of them want the rug for themselves.

What I delivered

The full campaign page: story, audience segments, reward and donation tiers, FAQ, risks and challenges. Plus a three-email launch sequence. Sajdah supplied the images and video.

LaunchGood campaign page + launch emails

Outcome

The campaign passed its $15,000 minimum within 48 hours and closed at $37,373 from 249 backers.

$37,373raised
249%of goal
48 hrsto minimum goal
The work

2 pieces, as delivered

Why it works 4 notes
  1. Four ways to back it

    Buy it, gift it, donate one to a mosque, or fund the app for $15. A $353 rug is a big purchase, so the page gives readers several ways to support the project.

  2. Scripture at key points

    A scripture quote opens each major section, because that is how this audience already thinks about giving.

  3. Three emails, three reasons

    The emails announce the launch, report that the campaign is funded, and say time is running out. The second email is there because people are more willing to back a campaign that is already funded.

  4. Same four options everywhere

    The four options are the same on the page and in all three emails, so readers don't have to relearn the offer.

About this sample

In delivery order, with typos fixed. Media positions are marked where Sajdah's images and video sat.

Sajdah · Campaign page

Written by Edvin Mulalic for Sajdah, 2021

Still live on the original platformlaunchgood.com - Sajdah: World's First Smart Prayer Rug Opening

“Surely those who recite the Book of Allah, establish prayer, and donate from what We have provided for them-secretly and openly-[can] hope for an exchange that will never fail.”

Qur'an | Surah Fatir | 35:29

Brothers and sisters, we've been working hard to bring the second most important pillar of Islam closer to Muslims and especially new Muslims from around the world.

After two years of research, development, and testing - Sajdah is now ready for you, Alhamdulillah.

Sajdah is the world's first smart educational prayer rug that will teach new Muslims how to pray without any worries. Muslims can also improve their prayer experience by reading the Qur'an from Sajdah's LED screen during Taraweeh, Qiyam, and other prayers.

Who it is for

Sajdah - Next Generation Prayer Education

Sajdah is a Shariah compliant smart prayer rug. It's a prayer education tool for new Muslims, kids, and parents.

  • Reverts - learn how to pray in peace without worry of mistakes.
  • Parents - let Sajdah teach your kids prayer through easy prayer guides.
  • Muslims - use Sajdah for night prayers (Qiyam), including Taraweeh to memorize the Qur'an.
  • Elderly - Sajdah will also help elderly Muslims with dementia remember their prayers.

Get Sajdah for yourself or support these four groups of Muslims. InshaAllah, your support for helping Muslims learn to pray during Ramadan will multiply.

Client product GIF / feature video · Transliterated Qur'an title design
Authority

“Take your connection with Allah to greater heights with the Shariah compliant Sajdah. Afterall, a sajdah represents a remarkable love story between the creation and the Creator.”

Sheikh Bilal Dannoun · Shariah Advisor

Sajdah is Shariah-compliant! Click on “Support” and join us now!

Want to write about Sajdah? Download our Media Kit here.

The problem

Today, you can be the reason new Muslims start praying…

“My Lord! Make me and those [believers] of my descendants keep up prayer. Our Lord! Accept my prayers.”

Qur'an | Surah Ibrahim | 14:40

New Muslims around the world say praying looks overwhelming and hard. They are scared to start and worry about doing it wrong. Many say they feel drawn to Islam and want to become regular Muslims, but they face many challenges in today's world:

What new Muslims say

  • They feel nothing is happening during prayer because they worry too much...
  • They have a hard time balancing life and prayer time...
  • They say it feels overwhelming to start, and fear giving up later...
  • Finally, these new Muslims beat themselves up due to slow progress...

What's worse, the Shaitan is likely using this opportunity to settle even more doubt and worry into the minds of these new Muslims.

Brothers and sisters, today you can help thousands of Muslims around the world learn to pray in peace, guided safely by Sajdah. And if you are a new Muslim, inshaAllah - Sajdah will help you find your way to proper and regular prayer.

Reward tiers

Special Rewards for Early Adopters

We've prepared exclusive pricing packages just for you during our LaunchGood pre-order campaign.

Pre-order packages, as written on the page
SPECIAL Early Bird Discount (51% OFF!) - EXTREMELY LIMITED! Get your Sajdah at half the price with this exclusive offer for the first 50 orders. Includes free shipping to certain locations (see list in FAQ below).$293
Standard Early Bird Discount (45% OFF!) - LIMITED OFFER! Get your Sajdah at an amazing deal! Limited to 150 orders. Includes free shipping to certain locations (see list in FAQ below).$329
Standard Bird Discount (41% OFF!) - LIMITED OFFER! Last chance to get a huge discount! Includes free shipping to certain locations (see list in FAQ below).$353
Community Hero (51% OFF!) - Become a Sajdah Community Hero! With 10 Sajdah units, you will be able to donate to those in need and have a significant impact. May our Creator reward you immensely. Includes free shipping to certain locations (see list in FAQ below).$2930
App support tier

Sajdah Mobile App - Ad-free Experience

Ramadan elevates the scale of your good deeds. Support Sajdah now and be part of the change that will teach Muslims how to pray properly.

Donate $15 to support the development of an ad-free Sajdah App.

The app is already available for free download on Apple App Store and Google Play Store, and it provides many useful praying features:

What the app already does

  • Qibla direction
  • Step-by-step prayer guides
  • Reading the Qur'an in peace
  • Available in English & Arabic

Your support today will allow us to bring more useful features to Muslims around the world. We want the Sajdah App to stay free forever as this will help reach as many Muslims as possible.

Donate Now | $15

Your donation today will earn you a special mention on our list of supporters in the app.

Donation tiers

You can play a big role in bringing Muslims closer to prayer by donating Sajdah to Islamic Centers & Mosques.

Sadaqah Jariyah tiers
Collect Ongoing Rewards of Sadaqah Jariyah - Your donation will be used for donating Sajdah rugs to Islamic Centers or Mosques in underdeveloped countries and communities. Just imagine how many new Muslims will pray happily and properly thanks to you. May Allah (SWT) bless you and reward you immensely for making prayer easier and more accessible to Muslims who need help!$25
Collect Ongoing 2X Rewards of Sadaqah Jariyah - Good deeds are multiplied during the Holy Month of Ramadan so take this opportunity to contribute to the purchase of Sajdah rugs that will be donated to an Islamic Center or Mosque for the benefits of our Ummah.$50

InShaAllah thousands of Muslims will use Sajdah to learn to pray and you will be immensely rewarded on the Day of Judgement.

This Ramadan,

Donate 1 Sajdah for Muslims to an Islamic Center of Your Choice

Donate one Sajdah smart prayer rug to an Islamic Center of your choice, where new Muslim brothers & sisters will learn to pray, recite the Qur'an, and enjoy Taraweeh for years to come inshaAllah. If you're unsure, we can choose the Islamic Center on your behalf.

DONATE 1 SAJDAH FOR $353

Reassurance and second close
Product photo with box - “Sajdah is ready for production right now!”

Learn to Pray, Help new Muslims & Be Rewarded

Help Muslims around the world start praying regularly, and inshaAllah, your reward will compound over time, as more Muslims get their Sajdah and start praying. We've prepared special Early Bird rewards & discounts for you only. These offers won't be available again.

It Just Doesn't Happen Without You!

InShaAllah, you will be rewarded for every Muslim that gets their Sajdah because of your support today, especially during Ramadan!

We've spent years in research & development, in speaking and consulting with renowned Muslims, and we've succeeded!

We created the world's first smart prayer rug that connects to the user's smartphone and guides them, step-by-step through every prayer!

Support Sajdah - Click Here Now

Help us take the final step by getting a Sajdah for yourself or donating one.

This is Not Just Another Campaign

We're not asking you to fund just an idea that will take years to develop. We've already gone through years of R&D and testing on our own.

FAQ
Frequently Asked Questions, as delivered
What happens after I support this project? - Your support today allows us to take Sajdah into production. InshaAllah, you will be rewarded for every new Muslim that uses Sajdah to learn how to pray. If your package includes Sajdah, you'll be asked to provide the delivery address, and become among the first in the world to receive one!01
Do you offer worldwide delivery and what's the shipping cost? - Currently Sajdah is available in limited countries. The free deliveries are only possible for the following countries: GCC (Qatar, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman), India, United States, Canada, United Kingdom, Australia, New Zealand, Singapore, Mauritius. If you don't see your country in this list, please click here to register your interest and we will get back to you once it's available at your location.02
Can you ship my Sajdah as a gift to another country? - Yes. We can deliver Sajdah to a specific address you provide (List of supported countries given above). Great option if you want to gift Sajdah to your parents, relatives, or Muslims you know who are struggling with prayer.03
Can I carry my Sajdah around easily? - You can take your Sajdah anywhere you go. It's designed to fit in a bag.04
Can I share my Sajdah with other Muslims? - Yes. One Sajdah can connect up to 3 smartphones.05
What languages does Sajdah's LED screen & smartphone app support? - Sajdah and all prayer guides are now fully available in English & Arabic. As we add new languages and improve other features, your Sajdah rug will be updated over Wi-Fi, as well as your Sajdah app.06

Why should you pre-order now?

You have a chance to get a 51% discount right now, and it'll never be available again.

At this moment, there are no retailers or middlemen involved. You order directly from us, and you get a special discount as a thanks for supporting this amazing project! Special pricing is only available during this campaign, made for people like you who'll make Sajdah a reality for every Muslim!

Disclaimer | Risks and Challenges

MANUFACTURING: Our manufacturing facilities are on standby, and will go into operation as soon as our campaign is over - successfully, inshaAllah!

FULFILLMENT: Much of our hard work and time has gone into making sure we have a strong supply chain ready to ship all orders! Going from prototyping, testing, and then into full production mode can be quite challenging. Same goes for managing overseas suppliers, manufacturers, and maintaining product quality at the same time.

However, there are things that we can't control: Sometimes there are issues with customs offices in certain countries, supplier/courier delays, lost shipments, and so on, just like with any other shipment or product. That said, you'll be glad to know that we're doing everything we can to make sure your order gets to you in a timely manner.

Please note that the images used on this page are samples, and while they do reflect the end product, some details may be different, e.g. materials, colours, and certain design details could be changed for manufacturing. But rest assured that you will be updated on any such changes both on this page and via email you've signed up with.

Shipping note: While we do offer worldwide shipping, unfortunately, we can't offer free shipping to all countries, at this moment. Free shipping is available for the following locations: GCC (Qatar, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman), India, United States, Canada, UK, Australia, New Zealand, Singapore, and Mauritius.

Pricing note: The price does not include any customs or taxes. Such charges are the responsibility of the customer, according to the laws and regulations of their country.

InshaAllah, our campaign will be successful and we will fulfil all our orders in a timely manner!

Also written for Sajdah
  • Email newsletter and campaign sequence
  • Blog articles
  • YouTube video titles & descriptions
  • Flyer copy
  • Meta ads

Samples for these are not published here. Available on request.

Notes on this piece

The campaign ran during Ramadan. The page offers four ways to back it: buy the rug, gift it, donate one to a mosque, or fund the app for $15. Quran verses open the main sections. The problem section uses what new Muslims said about learning to pray. The risks section lists customs delays, sample images and shipping limits plainly.

Piece 1 of 2

What Abdul said

Abdul Ali
Commercial & GTM Leader · Sajdah
★★★★★
“I was highly impressed with Edvin's attitude, efficiency, and professional style. His outstanding copywriting skills make the reader engage with the content and take one step closer to action - to click, to provide information, or to purchase. I look forward to working with a person like him again.”

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