Sales page: MorphoEducation
Sales page and wireframe for a $2,000-a-year course for first-time inventors.
The brief
1The client
Contract manufacturer in China that takes inventors and brands from idea to mass production.
MorphoMFG had helped hundreds of first-time inventors bring products to market and wanted to sell that knowledge as a paid program: a 15-module course, a private community and 1-on-1 coaching with their engineers and executives.
2The ask
A sales page for a $2,000 program aimed at people who had never made a product, plus a layout their designer could build from.
3Written for
First-time inventors and small brands with an idea, some savings and no manufacturing experience.
4What I delivered
Full page copy laid out in a section-by-section wireframe. I wrote it from the founder's voicemail answers to my discovery questions and revised it over six drafts.
Sales page + wireframe draft
MorphoMFG kept me on for over two years: articles, YouTube scripts, this course launch and 45 sales emails.
As delivered
Why it works 4 notes
- Starts with who is behind the course
The page opens with the manufacturer's track record and names the people buyers will speak to, because first-time inventors want to know who they're dealing with.
- Two calls to action
The hero offers a free coaching call for readers who are ready to buy and an email list for readers who aren't.
- Explains the 100-member limit
Access is capped at 100 members, and the page says why: that's how many people the named executives can coach.
- Delivered as a wireframe
The copy came in a rough wireframe, so the client reviewed it as a page instead of a block of text in a doc.
About this sample
Wireframes are redrawn from the delivered draft. The copy is as delivered, with small corrections.
Written by Edvin Mulalic for MorphoMFG, 2023 - 2024
The original was delivered as a live document with the copy already positioned in a rough layout, so the client could see the page and not just the words. The note at the top of that file read: “Some UX/UI elements might not position well depending on how you are viewing it.”
Above the foldMorphoEducation teaches the best way to develop, protect, and launch your unique product:
The Component Control Method (CCM)
Our staff at MorphoMFG has used the CCM hundreds of times to help new inventors launch unique products to the market. We're now combining our collective 100 years of experience in an exclusive course & community program called MorphoEducation, and offering you our personal help in making and launching your product successfully.
- Ideal for beginners with ideas seeking clear next steps
- First-hand, invaluable knowledge that saves time and money and ensures a successful launch you can't get anywhere else
- Taught by Morpho CEO Josh Fairbairn, VP of Marketing Dan Blinman, Director of Sales Evan MacHattie, COO Kay Ye & others
- Network with fellow inventors. Share thoughts, provide and receive feedback
- Be active in the community, level up and receive rewards (Level 6 reward is a $1,000 3D render of your product)
- Connect with service providers vouched for by MorphoMFG.
- Cost consultations, idea feasibility calls with CEO Josh Fairbairn
- QCSD feedback with supply chain manager Jaiden Ye
- Finance & company operation calls with Morpho CFO Bill Tackaberry
- 1-on-1 calls with other MorphoMFG Executives
“You don't need to find a manufacturer in China, you need to find someone who can put all the pieces together for you… MorphoMFG is that company.”
“...but I'm extremely happy with the end result and they have built out a great process for us - allowing us to consistently ship out high-quality versions of the product.”
“We were able to take our successful campaign and turn it into a real business. Our cocktail brand has evolved into something that even the best bartenders are proud to use.”
“MorphoMFG improved the design of my product, handled molding and now we are at mass production. Their communication has been flawless from start to finish.”
“I went to MorphoMFG with nothing more than the idea, and they provided turnkey solutions from proof of concept, design files to branding and mass production.”
“I really needed someone I could trust in China to handle the QA & QC for the product - MorphoMFG became my eyes on the ground. They handled prototyping and mass production like professionals, and the end result is incredible”
“MorphoMFG built the supply chain for us from scratch - from the raw material vendor to the dying mill and sewing facility. The fit and materials of our samples are perfect and of great quality every single time.”
“...so I reached out to MorphoMFG and they helped me take control of the supply chain, it didn't take long until we had a successful mass production process in place.”
The Morpho team has helped hundreds of inventors turn their ideas into worldwide products…
Don't delay. Only the first 100 get intimate 1-on-1 access with our top executives.
1 Course. 15 modules. Tons of profound takeaways…
Here's a small sample of what you'll learn in this course:
…and hundreds of other time & money savers you'll receive when you join the community…
Don't delay. Only the first 100 students get the most intimate coaching experience.
Join the community. Get answers on-demand. Network with inventors.
Seeking answers alone is hard, expensive, and it takes years.
Join our course and gain access to our exclusive community for inventors. Benefit from our experts' experience in launching over $25M in crowdfunded products and a combined 100 years of experience at MorphoMFG, a leading contract manufacturer.
Get immediate and intimate help with things like:
- Validate your unique product idea, is it feasible, can it be done?
- What kind of functions and features should an MVP of your product have?
- When do you prototype and should you do 3D, CNC, or something else?
- You've received quotes from a factory, are they realistic?
- What factory is best for X type of material, for Y type of product?
- Plus you get to network with other like-minded inventors, track their progress, and learn from their Q&As.
The kind of confidence you'll get from being on the inside with experts would usually take many years to build. Avoid all the second-guessing, uncertainty, doubts, and dilemmas of seeking answers alone.
Any questions you'll ever have about:
- Prototyping decisions
- Mass manufacturing
- Sourcing & importing
- Crowdfunding & pricing
- Shipping, logistics, customs…
- Marketing, advertising and branding…
They've done it all and will be there for you for 12 months.
Even the clients that spend millions with us in manufacturing don't get this kind of treatment. But this hasn't been done before… So we're limiting this special access and 1-on-1 coaching to the first 100 students only…
Early Bird offer goes away after 100 successful sign-ups. Book your call now to see if we're the right fit.
Rewards for active members of the community
You get points when other inventors like your posts and comments. Collect points to level up and redeem rewards that will help you on your product launch journey.
First-time inventors want to know who they're dealing with. The page shows the manufacturer's $25M crowdfunding track record and names the executives buyers will speak to, before the price. Access is capped at 100 members. The copy was delivered in a rough layout so the client could review it as a page.
What Dan said
“I have hired Edvin for many projects over a couple of years and he is a phenomenal writer. I like his critical thinking skills and how he responds to feedback. My sense is that the bigger the project, the more engaged and effective he becomes. He once taught our team internally how to work more effectively with AI - and this wasn't a task I contracted him for. That's going above and beyond.”
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