Landing page: RemoteRevenue

Launch page for a free, application-only community for remote founders and CEOs.

Client
Ray J. Green
Industry
B2B · Online community
Year
2021
Engagement
One of four projects for Ray between 2020 and 2022

The brief

The client

Sales consultant and contract executive with 20 years of growth and turnaround work, launching RemoteRevenue.

Ray was launching RemoteRevenue, an application-only community for remote founders and CEOs, with his own network of experts available to members. Early members would get lifetime membership for free.

The ask

A launch page that makes a free, invite-only community look valuable and credible.

Written for

Established remote founders and CEOs who have seen many low-quality networking groups.

What I delivered

Full page copy: hero, five benefit sections, founder story, an explanation of the offer and the close. Ray's team built the page.

Launch landing page, copy only

What happened next

Ray hired me for four projects between 2020 and 2022.

The work

As delivered

Why it works 4 notes
  1. Focuses on the members

    A community has few features to list, so each section describes the people the reader would be joining.

  2. Same pattern in each benefit section

    Each benefit section has one promise, one quote and three specifics, so a reader who skims still gets the full argument.

  3. Explains why it's free

    Free lifetime membership can look like a trick, so the page explains the business model behind it.

  4. Founder story in the middle

    Ray's story comes at the point where a skeptical reader starts asking who is behind the community.

About this sample

As delivered, with typos fixed. Section labels are build notes for Ray's team.

Ray J. Green · Landing page

Written by Edvin Mulalic for Ray J. Green, 2021

Hero

Being remote doesn't mean being alone.

Join an energized community of leaders who share your vision.

  • RemoteRevenue is a private, highly curated forum-based community.
  • For remote Founders & CEOs who are driven more than most.
  • Lifetime membership is free during our launch period.
  • Early-bird signups will keep their membership free forever.

Apply to join below!

We are launching in phases with new members every month. If our current phase is full, you'll automatically be added to the wait-list.

Benefit 01

Surround yourself with proven entrepreneurs & professionals

You are the average of the five people you spend the most time with.Jim Rohn
  • Join other remote founders & CEOs in an energized community
  • Surround yourself with people equally passionate about success
  • Gain personal and business growth, discuss methods, learn, grow, and hang out
Benefit 02

Save time & money by talking to experts directly

RemoteRevenue separates itself from other communities by bringing on industry experts to answer specific questions for its members.R.J.G.
  • So you don't have to waste months on testing strategies that might not even work, or spending thousands on consultants
  • You get direct access to the best-of-the-best in the world of sales, marketing, management, hiring, funding, HR...
  • Individual experts on stand-by for your most pressing questions about your business direction and strategy
Benefit 03

Get on a paved road to success

The only sustainable competitive advantage is the ability to learn faster than the competition.Arie de Geus
  • Stop Googling questions for hours only to find answers that don't really reflect you or your business
  • Let proven entrepreneurs and our experts accelerate your learning and provide guidance when you need it most
  • Expedite growth and sales by seeing what leaders like you did right
Benefit 04

Find strategies & contractors that get results

Should you step on the gas pedal or change gears first? Perhaps you can maximize growth by adopting better driving habits alone.

  • See exactly how other people in your industry grew their businesses by utilizing proven strategies and hiring the right people
  • Compare IT, operations, HR, marketing, hiring, finances, taxes, and everything else that shapes a successful business
  • Network with high-caliber peers for strategy and stop screening dozens of Upwork applicants for professionals that deliver
Benefit 05

Stay up to date on remote business best practices

So you don't miss anything on your way up.

  • Stay on top of latest trends that are vital for consistent remote growth
  • So you don't miss out on newest trends in remote business and technology
  • Premium content to manage & grow your remote business: webinars, tutorials, podcasts, reports, white-papers & more!
Mid-page interstitial

East or West, home is the best. Let RemoteRevenue be your remote home.

Mid-page interstitial

Approved early birds catch the worm. Get lifetime membership for free while it lasts.

Founder story

I hesitated about making any part of this about myself, but I realized you will want to know who's behind a community with so much promise. The source matters: I take advice I get from my kids differently than I do from my mentors.

I'm sure you do too, so here goes.

You already know that RemoteRevenue is a networking hub for established remote entrepreneurs. But building such an ambitious community requires expertise, a lot of it. So let's get my credentials out of the way so I can tell you exactly why I'm so passionate about this, and why you'll want to be here:

I've been helping business owners and CEOs drive growth and scale their businesses for the past 20 years. In this time, I've started my own companies and led turnarounds for 6-8 figure businesses many times, and several were acquired by agencies or investor groups afterwards. What led me here was sales, and I was also a consistent President's Club producer and I feel both humbled and proud that I've never once missed a monthly sales target.

After helping entrepreneurs and small business owners for 15+ years at the world's largest business organization - the U.S. Chamber of Commerce... I feel grateful that I've had the opportunity to put my thinking into practice across all levels - as manager, director, vice president, and CEO.

Great, now that you know I might have something valuable to say, let me get to what you'll really want to know:

Why did I decide to build RemoteRevenue?

It all started when I set out to build my own business - remotely, from Mexico. And like you know, building a remote business carries all the challenges of building a brick-and-mortar business - plus unique remote challenges such as:

The questions nobody had answered

  • How do you network effectively so it doesn't take forever to meet the right people?
  • How do you vet and validate people you hire globally?
  • How do you address things like finance, growth, direction, communications, collaboration, and a lot more - virtually?
  • How do you know that the advice you're getting is actually good advice?

I learned all of these things on the fly thanks to having such a rich experience behind my back. But I also had something else: 20 years' worth of connections.

A lot of those connections became what I now call my go-to Execution Team. Something I'm super excited to tell you about... And it involves super-effective people like C-Suiters of Fortune 500 companies, private equity and venture capital investors, global finance experts, and many others! But more on the Execution Team in a minute.

As I was saying, building a remote business came with its challenges. And I coached many of my own clients through many of them. Being an experienced advisor, plenty of aspiring remote Founders & CEOs came to me for help.

In fact, at one point: ALL of my clients were other remote business owners.

Some of them were full remote businesses from day one, some US-businesses being run from abroad, some turned-remote after quarantines... And they were having many of the same challenges I mentioned above. Plus unique challenges in their specific industry and target audience.

And I noticed that one of the best things I could do for these wonderful people was to introduce them - to each other.

Why? Because once these guys started networking with one another, they all had the same reaction: Huge, HUGE weight lifted off their shoulders!

I saw myself re-learning that age old saying again and again:

“If you want to be truly successful - surround yourself with successful people.”

Once these entrepreneurs started comparing and talking to each other, along with the Execution Team now on their side - their businesses skyrocketed.

And that was it. I put my foot down and decided: I vow to create the best damn resource and community for remote entrepreneurs like myself out there!

I already knew there are similar communities out there already. But I knew most if not all were filled with random people. These were not exclusive, quality-based communities. They were mostly driven by numbers. Some of them don't even have a vetting process to join!

So, besides making RemoteRevenue a private, exclusive club with an application process - I decided to go the extra mile and really create something absolutely invaluable.

How did I do this?

The RemoteRevenue Team

Like I said before, 20 years' worth of advising and running businesses brought on a lot of connections. Many grew parallel to me and are today experts in their own fields, not to mention leaders of global brands you know and probably buy from.

RemoteRevenue is currently filling up fast with:

Who is already inside

  • Big brand CxOs, operations managers, HR professionals, IT experts… for specific advice when your business needs it most
  • World-class freelance experts in writing, design, system, development, and award-winning agencies… for hiring the right talent
  • The last piece of the puzzle is… you, established, driven remote entrepreneurs

Today I contract these experts on an as-needed basis through my remote advising business. But that's not the point. The point that matters to you is this:

I'm bringing my Team to RemoteRevenue. All those sales professionals, advertising gurus, marketing experts, funding advisors, remote operations managers, as well as the specialized freelance talent.

And yeah, like I mentioned before - people who run and have run big brands today such as Calvin Klein, Playboy, leading SaaS companies, VC funds... and other brands you know are all super-excited about jumping into this community as much as I am.

I'm creating an opportunity for remote leaders to not just connect and advise each other, but to have a team of award-winning specialists ready to answer your most pressing questions whenever necessary.

All this, and much more to come, is included in your membership if your application is approved.

Now, you might be thinking:

What's the price tag on something as valuable as this community?

If you're here early, here's the best part: If you apply right now, and we approve your application - you get lifetime membership free.

What... How?

Here's the bottom line I got to when I was creating a plan for RemoteRevenue... (Remember, I'm being super-transparent here, even though some of my advisors advised against going into the details of our business model...):

We're giving a certain number of early-birds free access as beta-testers of every single feature we've worked so hard to implement here. Including access to the RemoteRevenue Team. You get to reap all the benefits and meet other remote leaders first, and we get valuable feedback from you.

When I said the early bird gets the worm before - I meant it.

What happens after the early birds

  • The noon-comers will sign up at an annual fee. And when we're really up and running, it'll become a monthly price tag.
  • The more applications we vet and more valuable people join, the value increases, and you can be sure the price tag will as well.
Close

RemoteRevenue is about giving an opportunity to people who are driven more than most. We're investing so much in this that I want to grab like-minded people as soon as possible.

Who this is for

  • If you're serious about running a remote business and understand the value offered here...
  • If you feel like you're driven more than most and want to both receive and provide feedback
  • If you truly understand how valuable it is to surround yourself with equally driven and successful people…

Then you should look no further - RemoteRevenue is your home. That's why if you're one of the early-birds - you can apply for free lifetime membership below.

We will grow this community to one of the best in the world. We got the right people, the drive, and an undeniable passion.

I've already proven I don't mind being 110% transparent here. And I will do so one last time: This is not a marketing scheme, and when I say this is the only time this offer will ever be on the table - I mean it.

In summary - I recognize the drive of other remote leaders, I've been involved and helped scale many remote businesses, and I have a team of other experts joining me on this journey.

Would you like to join us as well?

Notes on this piece

Each benefit section has one promise, one quote and three specifics. The page explains why membership is free, so it doesn't look like a trick. Ray's story sits in the middle of the page.

What Ray said

Ray J. Green
Managing Partner · Repeatable Revenue
★★★★★
“Edvin is a first-class copywriter, knows how to tell a story, and knows how to write it in a way that converts. He was instrumental to copy on several important pieces of content and collateral for us - and he nailed it every time. And we're marketers! Looking forward to working with him again.”

Need copy like this?

Message me on Upwork with a short brief. You can also start with a paid test at half my rate.