Store copy: Artrich
Copy for an online wall-art store: About page, product descriptions, FAQ, policies and post-purchase messages.
The brief
1The client
Online store selling motivational, money-themed canvas prints to entrepreneurs worldwide
Artrich was a new online store selling canvas prints about money, luxury and hustle, featuring figures like Steve Jobs and Mike Tyson and the brand's own mascot, El Tigre. Canvases were printed on demand in the US, UK, Canada, Mexico, Spain and Australia, with free worldwide shipping.
2The ask
The store needed almost all of its copy: an About page, descriptions for 100+ designs, a benefits block for every product page, an FAQ, shipping and refund policies, and the messages customers get after they buy.
3Written for
Entrepreneurs, people in 9-5 jobs and students who want motivational art on their walls.
4What I delivered
I wrote the About page, 100+ product descriptions, the product page benefits block, the FAQ, the shipping and refund policies, order confirmation text and three drafts of a thank-you card for the box.
About page, product descriptions, product page block, FAQ, policies, post-purchase copy
6 pieces, as delivered
Why it works 4 notes
- One mascot across the store
The About page introduces El Tigre as the brand's mascot for the hustling mindset, and the product descriptions keep coming back to him. This makes 100+ descriptions read as one brand voice.
- Descriptions explain the idea
The buyer can already see the image, so each description explains the idea behind the design in a short lesson or a joke, for example "you're just in a different time zone".
- Balance in the voice
Many descriptions and the thank-you card also tell buyers to use their money, relax and keep a balance. This stops the hustle theme from sounding harsh.
- Plain FAQ and policies
The FAQ and policy pages open with one friendly line, then give the answer and list the conditions clearly. People reading about returns or lost parcels want the rules.
About this sample
Six pieces from the store, some shortened, with typos fixed.
Written by Edvin Mulalic for Artrich, 2021
The brand story, which introduces the store's mascot, El Tigre.
Artrich is here to help you find your hustling energy, motivation and drive that's buried deep down in your DNA.
Artrich was founded with one goal in mind: Inspire the next generation of the world’s most successful hustlers. If you're reading this right now, chances are, that's you.
Whether you’re an entrepreneur, stuck in a 9-5, or a student whose hustling spirit is just starting to come to life - we’re here for you!
Our canvas art features popular characters and figures such as Steve Jobs, Mike Tyson, and others. But we've also designed our own character - El Tigre - which represents the powerful hustling mindset in each of us.
Hardwire your brain for success
Our canvases help hustlers like you find your inner confident self, the strength of the hustler, the king or queen of success that lies asleep in everyone.
Let our designs dare you to hustle every day, to jump-start your inner hustler and keep it going whenever others try to bring you down.
Remind yourself that there’s no giving up, there’s no staying down, there’s no quitting or looking over your shoulder. You’re here to win. And that’s exactly what you’ll do.
Become the Top 1% That Make It
Deep down, hustlers know they belong up there.
Whether you hustle at home or in an office, surround yourself with powerful, inspirational art that will trigger that hustling spark deep down in you whenever you look at it.
When you surround yourself with art that speaks to your inner strength, there’s no way but up.
Browse our collections.
Written by Edvin Mulalic for Artrich, 2021
6 of the 100+ descriptions, one per canvas design.
Delivered as one doc, numbered by design. Each description sat on its product page above the benefits block.
#3 All Aboard Rich Airway$
The tickets for Rich Airway$ are for everyone, but only 1 in a 100 ever board this flight.
The opportunities are always out there, for those strong enough to keep getting up every day and fight.
Use this canvas to keep reminding yourself that it feels hard because it is. You’re doing what only 1% ever do.
And always remember: The biggest lie you'll ever hear is: "It's not that simple."
#14 El Tigre Express
The name on the card is Get Money.
Its valid through date is 365.
In translation, El Tigre is challenging you to find that drive every single day. Every time you look at his eyes on your way out the door.
No excuses, no staying in bed after waking up.
Get up & get that life you want.
#15 Use Your Money
Notice anything off with this picture?
You probably expected Money McDuck here to be jumping in a pile of gold coins.
Instead, he's jumping in his pool.
Use this canvas to remind yourself that you're not getting money for the sake of money. You're getting it for the end result.
Be it a private pool, a good car, the girl, quitting a dead-end job...
Whatever your happily ever after may be, make sure you use your money, and not become a slave to it.
#39 It's Rich O'Clock
What time is it? It's rich o'clock!
If you're not there yet, don't worry, you're just in a different time zone.
Your time is coming. Keep working.
#48 Hustlers Find a Way
How can paper money work underwater?
We're not sure.
But this crab has found a way. That's what hustlers do. They find a way when everyone else thinks it's impossible.
The next time someone gives you the biggest lie there is: "It's not that simple." You tell them: "Oh yeah? Watch me."
And you go hustle, you do your thing.
#60 Ready for Anything
If you're hustling with other people, chances are someone will want to change direction at some point.
Make sure you're ready to land on your feet whatever happens.
90% of people never really hustle.
9% hustle seriously, but naked.
The top 1% hustle prepared.
Be like El Tigre, hustle with a parachute.
Written by Edvin Mulalic for Artrich, 2021
Standard copy that sits under every product description.
Let your blank white walls come alive and inspire you to go the extra mile every day. Be above average, achieve your wildest dreams.
Rated ⭐️⭐️⭐️⭐️⭐️ consistently
Most of the designs we sold so far received a 5-star rating and a beautiful review. Buyers usually say they’re staggered with the quality and feel of our canvas art!
100+ unique designs for you
Find one that speaks to who you are, hang it up, see how you feel. We’re confident you’re going to be blown away with any of our carefully picked designs, but even if you don’t like it, you can always return it!
Museum quality guarantee
You and everyone around you will want to touch, smell, feel and get inspired by these designs every single day. The quality is unprecedented. And that’s just part of it. 👇
They’re designed by our artists 🧑🎨
Our designs are not random. You’ll be directly supporting artists who take great time and effort to create irresistible canvases that make any room or office feel new and different!
Get inspired and move forward
Find the design that catches your eye and hang it in your favorite room or office. Let it give you new focus, new energy, and the drive that’ll take you where you want to go.
Written by Edvin Mulalic for Artrich, 2021
Excerpt of the FAQ page.
If your question isn’t answered below, we can’t wait to hear what we missed! Please let us know at [email]. We’ll get back to you ASAP!
Do you offer free worldwide shipping?
We offer free standard worldwide shipping! Our production facilities are located in the US, Canada, Mexico, UK, Spain, and Australia.
When can I expect delivery?
Deliveries to the US, UK, Canada, Mexico, and Australia take between 7-10 business days, while international orders can take up to 14 business days.
Shipping times do not include weekends, holidays, or courier delays.
Who is responsible for customs/taxes?
Customs duties & taxes are regulated by your postal office and government. As per our policy, the customer is responsible for handling any charges incurred by your postal or customs office.
Can I track my order?
Yes! Your tracking info will become available after we’ve shipped your items and sent the shipping confirmation.
I think the tracking info is incorrect, delayed, or missing.
If your tracking info is showing “delivered” but you haven’t received your package - please check with your family members, your neighbours, and your postal office.
If your tracking is working but hasn’t been updated in a few days, please allow more time and check again. It’s likely your package is still making its way to your country.
If still in doubt, please send us an email with details.
What if I don’t pick up my package in time?
If you fail to pick up your package from your postal office or miss a home delivery, your package might be returned to us. You can then ask us to send the package again and you will be charged the shipping fee. You can also choose to cancel your order at this time.
Is there a warranty policy?
In case you receive a damaged product, please send images of the front and back of the product, including the damaged area via email. We’ll do our best to process your request as soon as possible and ship you a replacement product.
Can I buy a custom design?
Unfortunately, we do not offer custom designs, but we’d love to hear from you if you have any ideas concerning this.
What’s the canvas made out of?
We provide the following guarantees for all our products:
- All materials used are ethically made and environmentally safe.
- Protected from dust, scratches, environmental hazards, and UV rays.
- Our canvases (stretched over a wooden frame) are delivered to you assembled and “ready to hang” (hangers pre-installed).
Can I get my canvas without the black frame?
The black floating frame is an optional addition to your canvas. You can order a canvas without the frame, but you can’t order the frame separately.
Can you ship my order as a gift to another country?
Definitely! In fact, we think our products would serve as a great gift for a fellow hustler or loved one!
How do I cancel or add to my order after purchasing?
To cancel or change your order, simply email us at [email] within 24 hours from purchase and we’ll take care of it free of charge.
Do you offer bulk pricing?
For large orders, special discounts, and similar inquiries - please email us with a detailed request.
Written by Edvin Mulalic for Artrich, 2021
Excerpt of the shipping and refund policy pages.
Shipping policyWe complete our deliveries through our global production network, allowing us to offer free worldwide shipping. Our production facilities are located in the US, UK, Canada, Mexico, Australia, and Spain.
Shipping times will vary based on your location, but we provide the following estimates for your convenience. These times are estimates based on the day of your purchase.
Handling Time
Since we don’t hold a large inventory of canvases, or any at all at some times, handling time usually takes between 3-5 business days. This time is included in the delivery estimates above.
Note: Shipping may take longer during holidays, busy shopping seasons, or because of courier delays.
Change of Address Request
Please make sure to provide an accurate delivery address during checkout. If you fail to do so, please send us the correct address within 24 hours of purchasing. After the 24 hours have passed, we are unable to change your shipping address. In this case, you would need to contact the shipping carrier and change your delivery address through them.
Lost Shipments
Shipping carriers sometimes mark an order “delivered” even though it’s still in transit. If this happens to your order, please allow an additional 36 hours before contacting your carrier. Please understand that this is beyond our control, and you should solve these sorts of issues directly with the carrier.
In case your order is marked as “delivered”, and an additional 36 hours have passed, and you’ve received no additional information regarding the status of your order, please file a “lost package” claim with the carrier. After filing your claim, forward the claim number to us at [email], and we will then follow up with the carrier.
Note: We cannot file the claim on your behalf, only the recipient can do that.
We aim to provide a hassle-free, satisfactory shopping experience for all of our customers. Since we provide a 100% satisfaction guarantee for you, we offer the following refund policy.
In case you wish to return your item(s) for a refund, store credit, or an exchange, you must satisfy these requirements:
Return requirements
- Item(s) are undamaged and contain the original packaging.
- You must initiate the return within 14 calendar days of delivery.
- After approval, you must ship the item(s) back to us within an additional 14 days.
- International returns (outside the US or Canada) must be sent to our US returns facility within 14 days from the date your return has been approved.
If the item(s) are not in the original packaging, or have been damaged or altered in any way, the return will not be accepted. Please also note that we do not supply packaging material for returns or prepaid shipping labels.
Written by Edvin Mulalic for Artrich, 2021
Order confirmation text and two drafts of the thank-you card packed with each canvas.
Order confirmationHi [name],
Welcome to the club!
We’ve received your order and will get it ready for shipping within 7-10 business days (excluding weekends and holidays).
Some locations may take longer, but we’ll do everything we can to get your items to you as soon as possible!
You’ll receive a confirmation email as soon as the shipping label is created, along with tracking info.
Got questions or need help with your order? Please don’t hesitate to get in touch at [email]
To change or cancel your order, click here.
We’re here for you to help any way we can.
Hustle on!
- Your Artrich team
HEY YOU, AWESOME HUMAN
We just wanted to let you know that you’ve done more than buy yourself an awesome piece of inspirational art today. You’ve helped a small business thrive and reach other hustlers who need a nudge to take over the world.
So, from the bottom of our hearts - thank you! May you reach the top sooner than you think!
PS. Remember to have fun along the way, and do remember us when you’re up there.
Much love,
Ashwin T.
Founder & CEO
GET INSPIRED ON YOUR PHONE
THANK YOU
FOR YOUR PURCHASE!
Your support means the world to us!
Let this canvas art strengthen your inner confident self. Let it inspire that spark down your spine that makes you believe it’s possible.
But keep in mind - like with all things in life, balance is key. Work hard, relax. Rinse and repeat.
You will get there.
Now go find the perfect place to hang this beauty!
Hustle on!
The Artrich Team
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