A paid writing test
half my normal rate
I write one real piece in full, like an email, an ad set or a landing page. We agree on the piece and its scope before I start.
Freelance since 2011
Copy that sounds like you and sells like your best salesperson.
I write sales copy for websites, emails, ads and video.
Written for
249%
Of the crowdfunding goal raised for Sajdah, a smart prayer rug. The minimum was passed in 48 hours. See the campaign
#4
In US search for "manufacturing company in China" (December 2022), for a MorphoMFG video built on my script. See the scripts
2+ years
MorphoMFG kept me on, from a course launch to 45 sales emails. See the work
14 months
TradeSmartSafety's copywriter on every channel, until the work ran out. See the funnel
Long-term clients
Be my next success story? 🫶
Clients I've worked with for months or years.
2022 - 2024
MorphoMFGContract manufacturer, China. Founder-led brand.
A course sales page, about 70 YouTube scripts, 45 sales emails in the CEO's voice, SEO articles, page templates, and editing the team's other writers.
See the work →
2021 - 2023
TradeSmartSafetyEye and ear protection kits, US.
Amazon listings and A+ content, Walmart listings, the website, landing pages, emails, social posts and video text.
See the work →
2020 - 2022
Ray J. GreenSales consultant and contract executive.
Four projects: RemoteRevenue's launch page, a sales letter for his C3 program, Repeatable Revenue pages, and an audit of his own homepage.
See the work →
2017 - 2018
Sleep Ridiculously WellSleep product reviews and guides.
Over 100 long-form reviews, comparisons and buying guides in eight months.
Read the review →Reviews
Reviews on Upwork
What they say.
A few reviews from Upwork and other platforms. More on my Upwork profile.
Ray J. Green
Managing Partner · Repeatable Revenue
“Edvin is a first-class copywriter, knows how to tell a story, and knows how to write it in a way that converts. He was instrumental to copy on several important pieces of content and collateral for us - and he nailed it every time. And we're marketers! Looking forward to working with him again.”
Adrian Paschkow
Founder & CEO · TradeSmartSafety
“We had a fantastic experience with Edvin. The only reason we stopped is that he got through the mountain of work we had. I know AI is now a thing, but Edvin's knowledge of language for conversion is far beyond what you'll get from computer-generated copy. Highly recommend - and will use him again for our next large project.”
Abdul Ali
Commercial & GTM Leader · Sajdah
“I was highly impressed with Edvin's attitude, efficiency, and professional style. His outstanding copywriting skills make the reader engage with the content and take one step closer to action - to click, to provide information, or to purchase. I look forward to working with a person like him again.”
Dan Blinman
VP of Marketing · MorphoMFG
“I have hired Edvin for many projects over a couple of years and he is a phenomenal writer. I like his critical thinking skills and how he responds to feedback. My sense is that the bigger the project, the more engaged and effective he becomes. He once taught our team internally how to work more effectively with AI - and this wasn't a task I contracted him for. That's going above and beyond.”
Robert A.
Founder · Sleep Ridiculously Well
“I don't say this lightly, but this freelancer is the best writer I've ever had the chance to work with. Seriously! First off, the quality of the articles is amazing. He's always looking to give more. Can't say enough great things about him. :)”
Brandon P.
Founder · Federal Prison Insider
“Edvin produced great work and helped me sell my course. On top of that, he has improved my email sequence. He's taken the time to understand my brand and drive sales with good copy. A+”
Process
How a project runs.
The same steps for one email or a full launch.
Discovery
This is the first step of your story getting a beautiful makeover. Or a new angle you haven't come up with yet. You could have a new angle you'd be very excited about testing within 3 days - message me now with a problem you want to solve right now - in your own words, and we'll take it from there. Message me on Upwork
Research
I go through your existing material, customer reviews and competitors' pages.
Angle
I choose the main message and outline the structure before writing the full copy.
Draft
I write the full copy and send it in a Google Doc, laid out the way it will appear.
Revise
You send feedback and I revise the copy within the agreed scope.
Support
For 3 months after delivery, you can message me with questions and for advice.
Work
All 16 samples
Selected samples.
Each sample starts with a short brief: the client, what they needed and who it was for. Then the copy as it was delivered.
MorphoMFG2023 - 2024
Sales page: MorphoEducation
Sales page and wireframe for a $2,000-a-year course for first-time inventors.
Landing pages
TradeSmartSafety2022
Full-funnel ecommerce copy: TradeSmartSafety
Amazon and Walmart listings, A+ content, brand store, landing and wholesale pages and emails for a safety gear brand.
EcommerceWebsite content
Sajdah2021
Crowdfunding: Sajdah smart prayer rug
Crowdfunding page and launch emails for a smart prayer rug. The $15,000 goal was passed in 48 hours, and the campaign closed at 249%.
$37,373 raisedCrowdfundingEmails
Big Maple Stories2021
Advertorial: Big Maple Stories
Story-style advertorials for a Canadian immigration agency, in versions for different markets.
Advertorials
MorphoMFG2024
Sales emails: MorphoMFG
Sale emails in the CEO's voice that answer readers' concerns about manufacturing in China.
EmailsGhostwriting
Ray J. Green2021
Landing page: RemoteRevenue
Launch page for a free, application-only community for remote founders and CEOs.
Landing pages
Start here
Two ways to start small.
Try me on one piece before a bigger project.
A copy audit of one page
from $250 · 3-4 days
I review one page section by section and tell you what I'd keep, what I'd change and why.
Services
Services & rates.
Starting prices in USD. Delivery times are in business days.
These prices are a guide. I quote each project on Upwork after I see the brief.
Sales copy
4 services · from $25001
Landing & sales pages
3 samplesLanding pages, sales pages and long-form sales letters.
- Landing page5-7 daysfrom $600
- Long-form sales page or sales letter7-10 daysfrom $1,200
Video ads & VSLs
1 sampleScripts for short video ads and longer video sales letters.
- Video ad script, 60-90 seconds3-4 daysfrom $250
- VSL script, 5-15 minutes7-10 daysfrom $900
Advertorials
2 samplesArticle-style ads that lead readers to a product or offer page.
- Advertorial, 1,000-1,500 words4-6 daysfrom $350
Crowdfunding campaigns
1 sampleCampaign page, reward descriptions, FAQ and launch emails.
- Full campaign page: story, rewards, FAQ7-10 daysfrom $2,200
Website, brand & founder content
3 services · from $8002
Website content
2 samplesHome, about and service pages.
- About page3-5 daysfrom $300
- Website copy, up to 5 pages7-10 daysfrom $1,200
Executive ghostwriting
3 samplesArticles, LinkedIn profiles and LinkedIn posts written in a founder's voice.
- LinkedIn headline and About section3 daysfrom $200
- LinkedIn posts, 8 a monthmonthlyfrom $480
- Founder-voice article4-5 daysfrom $350
Naming, audits & editing
3 samplesProduct and business names, copy audits, and editing other writers' work.
- Copy audit, one page3-4 daysfrom $250
- Naming project5-7 daysfrom $350
- Editorial feedback, per article1-2 daysfrom $80
Articles, emails & scripts
3 services · from $10003
In-depth articles
2 samplesLong-form articles for SEO or a company blog.
- In-depth article, 1,500-2,500 words3-5 daysfrom $250
Emails & newsletters
2 samplesSales emails, email sequences and newsletters.
- Single sale email2 daysfrom $125
- 5-email sequence5-7 daysfrom $500
- Newsletter edition2-3 daysfrom $100
Ecommerce
1 service · from $15004
Ecommerce copy
2 samplesAmazon and Walmart listings, A+ content, product pages and launch emails.
- Amazon listing: title, bullets, description2-3 daysfrom $150
- Amazon A+ content3-4 daysfrom $250
- Launch set: listing, A+, landing page, emails10-14 daysfrom $1,500
- Fixed prices
- Agreed on Upwork before I start: scope, price and delivery date in one contract.
- Retainers
- I'm open to retainer offers.
- Hourly
- I'm open to hourly offers.
Industries I've written for
ManufacturingEcommerceSafety gearConsumer techB2B sales & consultingOnline coursesCrowdfundingFaith-based productsImmigration servicesTravelArt & home decorSleep & wellness
About
About me.
My writing journey started in 2011 - writing articles for $5 on Fiverr. I was very happy with the deal: I got to learn new stuff, and then someone paid me for it. Incredible!
I've dabbled in all sorts of writing and editorial work since then, and over the years direct response copy came naturally. What I loved about it was that I could persuade people to buy products that improve their lives.
Writing is an outlet for me, and fulfilling work. Sales copy and educational content are very different jobs, but I enjoy both equally. Each has its place.
That said, I politely refuse to work on products that actively harm individuals and society as a whole: gambling, alcohol and interest-based financial products. Health products need scientific backing before I'll write a word for them.
I connect most with founders and owners, because I've worked under one my entire adult life. My father's family-owned business is where I learned the digital side end to end: content planning and publishing, SEO/AIO, advertising, and the rest of the IT and marketing work that keeps a company visible.
I recently became a father, and I appreciate working location-free more than ever. That freedom means a lot to me, and I'll put in the work to keep it.
Personality tests don't prove much, but this one is close enough to be useful. In practice it means I do the digging on your customers before I write a line, I look for the real reason your offer matters to them, and I stay easy to work with when the brief changes halfway through.
IIntrovertedReflective, deep-focus
NIntuitivePattern & meaning-led
FFeelingReads people first
PProspectingFlexible, exploratory
AAssertiveCalm under pressure
Other experienceOther work I've done 14
- Speeches for pastors and radio hosts in the US
- Technical manuals for physical products
- Packaging copy, fliers and billboards
- Hotel and business naming, plus domain research
- Agencies in Bosnia and in New York
- Content plans and editorial calendars
- Hiring, vetting, training and editing writers
- Product descriptions for Amazon and standalone stores
- Landing page wireframes, audits and consultations
- Launched and headed content at lifeofawinner.com
- A travel channel on YouTube - exploring the US for US seniors
- Training a company's staff on practical AI use
- Certified content & SEO specialist, IT Academy Bosnia, 2016
- SEO and AEO (search engines and AI answer engines)
How do we start?
Message me on Upwork with what you're selling and what you need. I'll reply with a few questions, a price and a delivery date. Once we agree, we start an Upwork contract.
Can I test you before committing?
Yes. I'll write one real piece in full at half my normal rate. We agree on the piece and its scope case by case before I start.
How long does it take?
Single pieces take 2-5 business days, full pages and email sequences 5-10, and larger launch sets up to 14. Every quote includes a delivery date.
How many revisions do I get?
Revisions are included within the agreed scope. If the brief changes, we agree on the extra work first. For 3 months after delivery, you can message me with questions and for advice.
Do you use AI?
Yes, for research, organising notes and transcribing interviews. I write the copy myself, and I check anything a tool has touched before you see it. I've also trained a client's team to use AI.
One project, or long-term?
Both. One-off projects, or ongoing work on a monthly retainer.
What if an angle doesn't work?
Tell me what isn't working and I'll write a new one.
Do you know my niche?
I've written for manufacturing, ecommerce, safety gear, consumer tech, B2B sales and consulting, online courses, crowdfunding, faith-based products, immigration services, travel, art and home decor, and sleep and wellness. If yours is new to me, I research it before I write.
What don't you do?
I write the copy. I don't run ad accounts, set up campaigns, or handle day-to-day social media and email sending. I also don't take work for gambling, alcohol or interest-based financial products, or for health products without scientific backing.
Do you work outside Upwork?
Not at the moment. Contracts, payments and messages all stay on Upwork.
Contact
Have a project in mind?
Message me on Upwork with what you're selling and what you need.
Or start with a paid test at half my rate.