Travel-blog advertorials: GetYourGuide

Two sponsored travel-blog posts for a tour-booking app, written in each blogger's voice.

Client
GetYourGuide
Industry
Travel · Consumer app
Year
2021
Engagement
Two advertorials written for travel-blog placement

The brief

The client

Travel app and marketplace for booking tours, attractions and activities, with 25+ million users at the time

GetYourGuide sells tours, tickets and activities through its app. These two pieces were written for travel blogs (journeyera.com and bucketlistjourney.net), so each had to read like the blog's own posts.

The ask

A first-person post for each blog that recommends the app the way an experienced traveler would recommend it to a friend.

Written for

Independent travelers who read travel blogs for tips and want to avoid tourist traps, long lines and disappointing tours.

What I delivered

Two advertorials with title options. In the journeyera.com post, the author's best travel tip turns out to come from a review in the app. The bucketlistjourney.net post argues that life is too short for bad tours.

Native advertorials, first-person blogger voice

The work

2 pieces, as delivered

Why it works 4 notes
  1. Opens with a common travel problem

    The journeyera post compares the movie version of arriving in a new city with the real one: 2 hours to get out of the airport, tourist-trap taxis, too many choices. Readers recognize the problem before the app is mentioned.

  2. Shows the review feature in use

    The Hong Kong tip reads like advice from another traveler, then turns out to be a review in the app. This shows the app's main feature, reviews from other travelers, as part of the story.

  3. Specific trip details

    346 reviews, a 4.8-star rating, a pre-booked ticket, a discounted ride from the welcome bundle. Details like these make a sponsored post read like a trip report.

  4. Answers the obvious objection

    The post admits there are many other travel apps, then gives reasons to choose this one: the founders travel, and the company is established.

About this sample

Both advertorials as delivered, with typos fixed.

GetYourGuide · journeyera.com - 8 years, 26 countries

Written by Edvin Mulalic for GetYourGuide, 2021

Written in the voice of an experienced travel blogger, for journeyera.com.

My Best Travel Tips After 8 Years and 26 Countries

You’ve for sure seen many travel movies. The star lands in a big city, and before you know it, he’s hustling and bustling around on an electric scooter, stopping only for the best to-go coffee in town, on his way to a life-changing experience that the movie revolves around.

Now, in real life, you land in a new city, you know no one, you take 2 hours just to get out of the airport, there’s cabs, and taxis, and scooter rides everywhere but they’re tourist traps and not a special awesome deal just waiting for you.

Then you go to your place, take a shower, lie down and somehow get online, and start planning your stay. But in big cities, there are thousands of things to do.

What activity do you pick? How do you know you’ll like it? Are the hosts trustworthy? Will you waste a bunch of money just to spend half a day waiting in line and sweating while the experience turns out to be nothing like advertised?

After 8 years and many countries, I am happy… No, ecstatic… That there’s finally a way around all of that.

How other travelers can make or break your new-big-city experience

After traveling for so long, I realized that one of the best things I got from meeting other travelers was… Referrals!

For example, before traveling to Hong Kong, one traveler told me:

“When you get to Hong Kong, you’ve got to take the heli ride from the Peninsula Hotel, you’ll be blown away! It’s worth it, and bring your camera!”

And I did. If you’ve read my Hong Kong article, you know how much of a blast I had flying over Hong Kong.

He also told me how much it costs, how to make sure I don’t spend 2 hours waiting in lines, and all sorts of other tips for the whole city, not just that heli ride.

But here’s the thing… That Hong Kong traveler… I never actually met him

That’s right. While I did meet many people over the years and get all sorts of awesome referrals, this particular one was actually a review another traveler wrote in a travel app called GetYourGuide.

I decided to explain it this way because I really wanted to emphasize just how good this thing is for travelers.

So, the real story is:

I went to Hong Kong, opened up GetYourGuide, saw the Heli experience and decided it really looks fun, but I wasn’t sure. Then I saw the activity had 346 reviews and a 4.8-star rating.

The added benefit is that I was also able to pre-purchase my ticket and skip any lines because it told me when to be there exactly.

And since I was using the app for the first time, I used my “Welcome Bundle” bonuses to get a discounted Uber drive to the place.

I’m still not Ryan Gosling in a Hollywood blockbuster… But damn I’m close. If you want to find out how it feels, check out GetYourGuide.

Ready to Start Exploring New Cities Like a Movie Star?

GetYourGuide is a simple iOS & Android travel app that you can download and use for free. 25+ million users at the time of writing, and people seem to love it.

It’s no wonder. Exploring a new city can be a never-ending hassle as much as it can be a life-changing-movie experience. This app helps you have more of the latter.

You can use it to find experiences you know you will enjoy. You get details then and there, in the app, you can pre-book, see how other travelers liked an activity, and you can get exclusive deals too.

So how do you get started?

Simple. Go to GetYourGuide.com and see if you’d like this travel companion as much as I did. See you out there!

Alternative titleWhy GetYourGuide is the Best App for Booking Travel Activities
Alternative titleBest Travel Advice I Can Give You After 8 Years and Many Countries
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