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`; default: return ''; } } /* ---------- samples ---------- */ Object.assign(window.SAMPLES, { /* ============ YouTube scriptwriting ============ */ ytchina:{ kicker:"Sample · YouTube scriptwriting", title:"YouTube script: Why Big Brands Choose China", sub:"A short explainer built on one reversal, written for retention beat by beat.", ctx:[["Client","MorphoMFG - contract manufacturer, Shenzhen"],["Brief","Explainer video for the company channel: why global brands manufacture in China"],["Date","2023"],["Deliverable","Title plus an A/B alternative, thumbnail line, full script marked out in beats"],["Format","Delivered as-is below, including the production notes the editor needed"]], blocks:[ {t:"srcnote",v:"The script below is unedited, exactly as MorphoMFG received it - beat labels, transition markers and closing notes included."}, {t:"titleset",v:[["Title","Why Big Brands Choose China (It's not labor costs)"],["Alternative title","How Big Brands Became Addicted to Manufacturing in China"],["Thumbnail","Beyond Cheap Labor"]]}, {t:"beat",n:"01",label:"Hook",note:"Names brands the viewer owns before it names the topic. Then it takes the obvious answer off the table.",v:["From Dell Laptops, Apple iPhones and Philips Electric Toothbrushes, all the way to the Xboxs and Hasbro Toys - all of these brands manufacture in China, and while you might think that the reason why is cheap labor, there's more to the story."]}, {t:"marker",v:"intro sequence / transition"}, {t:"beat",n:"02",label:"Reengagement",note:"The re-hook after the branded intro, where most channels lose the viewer.",v:["You've probably heard it before - big brands flock to China for cheap labor. But what if I told you that's not the whole story? At least not anymore."]}, {t:"beat",n:"03",label:"Setup",v:["A bit of history first. Yes, cheap labor was a big draw for companies to start manufacturing in China. This huge influx of companies helped develop China's manufacturing sector and created a cycle of improvements and investments, but here's where the story takes a surprising twist!"]}, {t:"beat",n:"04",label:"Climax",note:"Three payloads, each one a self-contained reason. Ordered so the viewer can leave after any one of them and still have learned something.",v:["While the world was focusing on the 'Made in China' label and associating it with low quality, China was quietly evolving. Its manufacturing capabilities grew, and it developed world-class infrastructure, including factories, logistics networks, and ports. This infrastructure made manufacturing more efficient and reliable, reducing lead times and improving quality.","But that's not all. China also developed integrated supply chains, with many of the components needed for products already being made in the country. This simplified logistics and reduced the complexity of supply chains, speeding up production times and making it easier to adapt to changes in demand or design.","And let's not forget about the workforce. China's workforce evolved along with its manufacturing sector, with a growing pool of skilled workers and engineers. This is particularly important for high-tech products and industries."]}, {t:"beat",n:"05",label:"Extra",v:["So, the next time you see a 'Made in China' label, remember this: it's not just about cheap labor. In fact, labor costs have been following the rising standards in China the whole time. It's more about advanced infrastructure, integrated supply chains, skilled labor, government incentives, and market access. It's about a country that has evolved from a low-cost manufacturing hub to a global leader in manufacturing that brands are addicted to."]}, {t:"beat",n:"06",label:"Wrap-up",v:["That's it for this video. We hope you've found it informative and that it's challenged you to think differently about why big brands choose to manufacture in China. If you enjoyed this video, don't forget to like, share, and subscribe for more insights and analysis. Thanks for watching. See you in the next video."]}, {t:"caveat",k:"Notes delivered with the script",v:"Additional titles for A/B & descriptions, thumbnails TBD."}, {t:"annot",v:"A short explainer only has to do one thing well: earn the next fifteen seconds, six times in a row. So the script is written as beats, not paragraphs, and each beat has a job - hook, re-hook after the intro, setup, three payloads, close. The reversal in the title is the spine: the viewer arrives holding an answer, and the script spends its whole runtime replacing it."} ]}, /* ============ Landing page - copy only ============ */ lpremote:{ kicker:"Sample · Landing page (copy only)", title:"Landing page: RemoteRevenue", sub:"A private community for remote founders, sold on proximity to people rather than on features.", ctx:[["Client","Ray J. Green - sales consultant and contract executive"],["Brief","Launch landing page for RemoteRevenue, an application-only community for remote Founders & CEOs"],["Date","2021"],["Deliverable","Full page copy: hero, four benefit sections, founder story, offer, close"],["Format","Copy only. No wireframe in this engagement - the page was built by the client's team."]], blocks:[ {t:"srcnote",v:"Delivered as running copy, unedited. Section headings are the client's build instructions, not display type."}, {t:"lpsec",eyebrow:"Hero",h:"Being remote doesn't mean being alone.",sub:"Join an energized community of leaders who share your vision.",v:["RemoteRevenue is a private, highly curated forum-based community.","For remote Founders & CEOs who are driven more than most.","Lifetime membership is free during our launch period.","Early-bird signups will keep their membership free forever."]}, {t:"prose",v:["Apply to join below!","We are launching in phases with new members every month. If our current phase is full, you'll automatically be added to the wait-list."]}, {t:"lpsec",eyebrow:"Benefit 01",h:"Surround yourself with proven entrepreneurs & professionals",quote:"You are the average of the five people you spend the most time with.",cite:"Jim Rohn",v:["Join other remote founders & CEOs in an energized community","Surround yourself with people equally passionate about success","Gain personal and business growth, discuss methods, learn, grow, and hang out"]}, {t:"lpsec",eyebrow:"Benefit 02",h:"Save time & money by talking to experts directly",quote:"RemoteRevenue separates itself from other communities by bringing on industry experts to answer specific questions for its members.",cite:"R.J.G.",v:["So you don't have to waste months on testing strategies that might not even work, or spending thousands on consultants","You get direct access to the best-of-the-best in the world of sales, marketing, management, hiring, funding, HR...","Individual experts on stand-by for your most pressing questions about your business direction and strategy"]}, {t:"lpsec",eyebrow:"Benefit 03",h:"Get on a paved road to success",quote:"The only sustainable competitive advantage is the ability to learn faster than the competition.",cite:"Set Haus",v:["Stop Googling questions for hours only to find answers that don't really reflect you or your business","Let proven entrepreneurs and our experts accelerate your learning and provide guidance when you need it most","Expedite growth and sales by seeing what leaders like you did right"]}, {t:"lpsec",eyebrow:"Benefit 04",h:"Find strategies & contractors that get results",sub:"Should you step on the gas pedal or change gears first? Perhaps you can maximize growth by adopting better driving habits alone.",v:["See exactly how other people in your industry grew their businesses by utilizing proven strategies and hiring the right people","Compare IT, operations, HR, marketing, hiring, finances, taxes, and everything else that shapes a successful business","Network with high-caliber peers for strategy and stop screening dozens of UpWork applicants for professionals that deliver"]}, {t:"lpsec",eyebrow:"Benefit 05",h:"Stay up to date on remote business best practices",sub:"So you don't miss anything on your way up.",v:["Stay on top of latest trends that are vital for consistent remote growth","So you don't miss out on newest trends in remote business and technology","Premium content to manage & grow your remote business: webinars, tutorials, podcasts, reports, white-papers & more!"]}, {t:"pullq",k:"Mid-page interstitial",v:"East or West, home is the best. Let RemoteRevenue be your remote home."}, {t:"pullq",k:"Mid-page interstitial",v:"Approved early birds catch the worm. Get lifetime membership for free while it lasts."}, {t:"rh",v:"Founder story"}, {t:"prose",v:["I hesitated about making any part of this about myself, but I realized you will want to know who's behind a community with so much promise. The source matters: I take advice I get from my kids differently than I do from my mentors.","I'm sure you do too, so here goes.","You already know that RemoteRevenue is a networking hub for established remote entrepreneurs. But building such an ambitious community requires expertise, a lot of it. So let's get my credentials out of the way so I can tell you exactly why I'm so passionate about this, and why you'll want to be here:","I've been helping business owners and CEOs drive growth and scale their businesses for the past 20 years. In this time, I've started my own companies and led turnarounds for 6-8 figure businesses many times, and several were acquired by agencies or investor groups afterwards. What led me here was sales, and I was also a consistent President's Club producer and I feel both humbled and proud that I've never once missed a monthly sales target.","After helping entrepreneurs and small business owners for 15+ years at the world's largest business organization - the U.S. Chamber of Commerce... I feel grateful that I've had the opportunity to put my thinking into practice across all levels - as manager, director, vice president, and CEO.","Great, now that you know I might have something valuable to say, let me get to what you'll really want to know:"]}, {t:"hl",v:"Why did I decide to build RemoteRevenue?"}, {t:"prose",v:["It all started when I set out to build my own business - remotely, from Mexico. And like you know, building a remote business carries all the challenges of building a brick-and-mortar business - plus unique remote challenges such as:"]}, {t:"lpsec",h:"The questions nobody had answered",v:["How do you network effectively so it doesn't take forever to meet the right people?","How do you vet and validate people you hire globally?","How do you address things like finance, growth, direction, communications, collaboration, and a lot more - virtually?","How do you know that the advice you're getting is actually good advice?"]}, {t:"prose",v:["I learned all of these things on the fly thanks to having such a rich experience behind my back. But I also had something else: 20-years worth of connections.","A lot of those connections became what I now call my go-to Execution Team. Something I'm super excited about to tell you... And it involves super-effective people like C-Suiters of Fortune 500 companies, private equity and venture capital investors, global finance experts, and many others! But more on the Execution Team in a minute..","As I was saying, building a remote business came with its challenges. And I coached many of my own clients through many of them. Being an experienced advisor, plenty of aspiring remote Founders & CEOs came to me for help.","In fact, at one point: ALL of my clients were other remote business owners.","Some of them were full remote businesses from day one, some US-businesses being run from abroad, some turned-remote after quarantines... And they were having many of the same challenges I mentioned above. Plus unique challenges in their specific industry and target audience.","And I noticed that one of the best things I could do for these wonderful people was to introduce them - to each other.","Why? Because once these guys started networking with one another, they all had the same reaction: Huge, HUGE weight lifted off their shoulders!","I saw myself re-learning that age old saying again and again:"]}, {t:"rquote",v:"“If you want to be truly successful - surround yourself with successful people.”"}, {t:"prose",v:["Once these entrepreneurs started comparing and talking to each other, along with the Execution Team now on their side - their businesses skyrocketed.","And that was it. I put my foot down and decided: I vow to create the best damn resource and community for remote entrepreneurs like myself out there!","I already knew there are similar communities out there already. But I knew most if not all were filled with random people. These were not exclusive, quality-based communities. They were mostly driven by numbers. Some of them don't even have a vetting process to join!","So, besides making RemoteRevenue a private, exclusive club with an application process - I decided to go the extra mile and really create something absolutely invaluable.","How did I do this?"]}, {t:"hl",v:"The RemoteRevenue Team"}, {t:"prose",v:["Like I said before, 20-years worth of advising and running businesses brought on a lot of connections. Many grew parallel to me and are today experts in their own fields, not to mention leaders of global brands you know and probably buy from.","RemoteRevenue is currently filling up fast with:"]}, {t:"lpsec",h:"Who is already inside",v:["Big brand CxOs, operations managers, HR professionals, IT experts… for specific advice when your business needs it most","World-class freelance experts in writing, design, system, development, and award-winning agencies… for hiring the right talent","The last piece of the puzzle is… you, established, driven remote entrepreneurs"]}, {t:"prose",v:["Today I contract these experts on an as-needed basis through my remote advising business. But that's not the point. The point that matters to you is this:","I'm bringing my Team to RemoteRevenue. All those sales professionals, advertising gurus, marketing experts, funding advisors, remote operations managers, as well as the specialized freelance talent.","And yeah, like I mentioned before - people who run and have run big brands today such as Calvin Klein, Playboy, leading SaaS companies, VC funds... and other brands you know are all super-excited about jumping into this community as much as I am.","I'm creating an opportunity for remote leaders to not just connect and advise each-other, but to have a team of award-winning specialists ready to answer your most pressing questions whenever necessary.","All this, and much more to come, is included in your membership if your application is approved.","Now, you might be thinking:"]}, {t:"hl",v:"What's the price tag on something as valuable as this community?"}, {t:"prose",v:["If you're here early, here's the best part: If you apply right now, and we approve your application - you get lifetime membership free.","What... How?","Here's the bottom line I got to when I was creating a plan for RemoteRevenue... (Remember, I'm being super-transparent here, even though some of my advisors advised against going into the details of our business model...):","We're giving a certain number of early-birds free access as beta-testers of every single feature we've worked so hard to implement here. Including access to the RemoteRevenueTeam. You get to reap all the benefits and meet other remote leaders first, and we get valuable feedback from you.","When I said the early bird gets the worm before - I meant it."]}, {t:"lpsec",h:"What happens after the early birds",v:["The noon-comers will sign up at an annual fee. And when we're really up and running, it'll become a monthly price tag.","The more applications we vet and more valuable people join, the value increases, and you can be sure the price tag will as well."]}, {t:"rh",v:"Close"}, {t:"prose",v:["RemoteRevenue is about giving an opportunity to people who are driven more than most. We're investing so much in this that I want to grab like-minded people as soon as possible."]}, {t:"lpsec",h:"Who this is for",v:["If you're serious about running a remote business and understand the value offered here...","If you feel like you're driven more than most and want to both receive and provide feedback","If you truly understand how valuable it is to surround yourself with equally driven and successful people…"]}, {t:"prose",v:["Then you should look no further - RemoteRevenue is your home. That's why if you're one of the early-birds - you can apply for free lifetime membership below.","We will grow this community to one of the best in the world. We got the right people, the drive, and an undeniable passion.","I've already proven I don't mind being 110% transparent here. And I will do so one last time: This is not a marketing scheme, and when I say this is the only time this offer will ever be on the table - I mean it.","In summary - I recognize the drive of other remote leaders, I've been involved and helped scale many remote businesses, and I have a team of other experts joining me on this journey.","Would you like to join us as well?"]}, {t:"annot",v:"A community has no features to list, so the page sells the room. Every benefit section is one promise, one borrowed line of authority, three specifics - and the offer is deliberately explained rather than announced, because a free lifetime membership reads as a trick unless the business model behind it is shown. The founder story sits in the middle, where a sceptical reader starts asking who is behind this."} ]}, /* ============ Landing page - copy + wireframe ============ */ lpmorpho:{ kicker:"Sample · Landing page (copy + wireframe)", title:"Landing page: MorphoEducation", sub:"A $2k/year course and community for first-time inventors, written and laid out in one pass.", ctx:[["Client","MorphoMFG - contract manufacturer, Shenzhen"],["Brief","Sales page for MorphoEducation: a 15-module course, private inventor community and 1-on-1 executive coaching"],["Date","2023"],["Deliverable","Full page copy plus a section-by-section wireframe draft"],["Note","Wireframes below are redrawn from the delivered draft. Copy is unedited."]], blocks:[ {t:"srcnote",v:"The original was delivered as a live document with the copy already positioned in a rough layout, so the client could see the page and not just the words. The note at the top of that file read: “Some UX/UI elements might not position well depending on how you are viewing it.”"}, {t:"rh",v:"Above the fold"}, {t:"wire",c:"Hero - two CTAs with a deliberate split: one for the ready buyer, one for the browser",v:[ {r:"eyebrow",t:"15-module product launch course & private community with manufacturing experts:"}, {r:"h1",t:"MorphoMFG experts reveal how to develop & launch your unique product without prior experience"}, {r:"body",t:"15-module course reveals how to turn your idea into a prototype, make a product, and launch. Connect with other inventors in the community & get 1-on-1 coaching from Morpho product engineers, designers, and executives."}, {r:"btns",t:["START WITH FREE COACHING CALL","JOIN EMAIL LIST FOR DETAILS"]}, {r:"micro",t:["Get details, ask questions, no obligation.","Get a list of Early Bird benefits in your inbox"]}, {r:"media",t:"img / vid"}]}, {t:"rh",v:"The method"}, {t:"lpsec",h:"MorphoEducation teaches the best way to develop, protect, and launch your unique product:",sub:"The Component Control Method (CCM)"}, {t:"prose",v:["Our staff at MorphoMFG has used the CCM hundreds of times to help new inventors launch unique products to the market. We're now combining our collective 100 years of experience in an exclusive course & community program called MorphoEducation, and offering you our personal help in making and launching your product successfully."]}, {t:"wire",c:"What's included - three columns, so the price has three things standing under it",v:[ {r:"h2",t:"MorphoEducation is a 12-month access program for inventors that includes:"}, {r:"cols",t:[ {h:"15-module, 0-BS Course",items:["Ideal for beginners with ideas seeking clear next steps","First-hand, invaluable knowledge that saves time and money and ensure a successful launch you can't get anywhere else","Taught by Morpho CEO Josh Fairbairn, VP of Marketing Dan Blinman, Director of Sales Evan McHattie, COO Kay Ye & others"]}, {h:"Inventor Community",items:["Network with fellow inventors. Share thoughts, provide and receive feedback","Be active in the community, level up and receive rewards (Level 5 reward is a $1,000 3D render of your product)","Connect with service providers vouched for by MorphoMFG."]}, {h:"1-on-1 Coaching*",items:["Cost consultations, idea feasibility calls with CEO Josh Fairbairn","QCSD feedback with supply chain manager Jaiden Ye","Finance & company operation calls with Morpho CFO Bill Tackaberry","1-on-1 calls with other MorphoMFG Executives"],foot:"*1-on-1 coaching from our executives is reserved for the first 100 students only."}]}]}, {t:"rh",v:"Proof"}, {t:"wire",c:"Authority block - platform endorsement, then hard numbers, then the product wall",v:[ {r:"h2",t:"MorphoMFG is endorsed by Kickstarter & Indiegogo:"}, {r:"body",t:"We've handled over $25M of crowdfunding projects, we regularly handle purchase orders bigger than $1M, and actively ship millions of units for our clients."}, {r:"body",t:"Here's a tiny portion of crowdfunded products we've launched."}, {r:"grid",t:["product","product","product","product","product","product","product","product"]}, {r:"note",t:"Client-supplied campaign imagery"}]}, {t:"quotewall",k:"Testimonial wall - client quotes, placed as an eight-up grid",v:["“You don't need to find a manufacturer in China, you need to find someone who can put all the pieces together for you… MorphoMFG is that company.”","“...but I'm extremely happy with the end result and they have built out a great process for us - allowing us to consistently ship out high-quality versions of the product.”","“We were able to take our successful campaign and turn it into a real business. Our cocktail brand has evolved into something that even the best bartenders are proud to use.”","“MorphoMFG improved the design of my product, handled molding and now we are at mass production. Their communication has been flawless from start to finish.”","“I went to MorphoMFG with nothing more than the idea, and they provided turnkey solutions from proof of concept, design files to branding and mass production.”","“I really needed someone I could trust in China to handle the QA & QC for the product - MorphoMFG became my eyes on the ground. They handled prototyping and mass production like professionals, and the end result is incredible”","“MorphoMFG built the supply chain for us from scratch - from the raw material vendor to the dying mill and sewing facility. The fit and materials of our samples are perfect and of great quality every single time.”","“...so I reached out to MorphoMFG and they helped me take control of the supply chain, it didn't take long until we had a successful mass production process in place.”"]}, {t:"pullq",k:"Transition",v:"The Morpho team has helped hundreds of inventors turn their ideas into worldwide products…"}, {t:"pullq",k:"Scarcity line",v:"Don't delay. Only the first 100 get intimate 1-on-1 access with our top executives."}, {t:"rh",v:"The curriculum, sold as curiosity"}, {t:"lpsec",h:"1 Course. 15 modules. Tons of profound takeaways…",sub:"Here's a small sample of what you'll learn in this course:"}, {t:"modlist",k:"Fascination bullets, each landing on a module number",v:[ ["How to get factories to not consider you as “just another guy with an idea” and take extra care of your product","Module 3.1"], ["Do these two things to get an MVP done before most inventors (doubles as crowdfunding “secret”)","Module 7"], ["How to get your product branding done fast without splurging $10k on a design agency","Module 10"], ["The only thing you can do about copycats, everything else is wasting money","Module 3"], ["Before showing an engineer, run your product idea through the Rough Blueprint first","Module 2"], ["This mistake cost one inventor $500k, you must make this request to your factory","Pilot Run Module"], ["Answer these 5 questions honestly about your product to get a prototype cheaper and faster","Module 1"], ["QC issues can ruin product launches, make your supply chain sign this contract in the early days","Module 6"], ["Never ask these questions to your manufacturer, you'd be bleeding in a shark pool","Module 9"], ["The first thing you must do after making your prototype to ensure early success","Module 8"], ["Top 10 reasons unique products fail and how to avoid them and shave years off of your time-to-market","Module 5"], ["Use this crowdfunding loophole to launch faster on Kickstarter/Indiegogo & attract early backers","Module 3"], ["Morpho's own method for handling QC without begging factories or visiting China yourself","Module 6"], ["Observe CEO Josh Fairbairn live chat with 5 Alibaba sellers to familiarize yourself with red flags that can cost you your entire investment","Module 3.1"], ["Josh shares examples of the vital “Bill of Functions” document for soft and hard goods, and electronics","Module 4"], ["VP of Marketing Dan Blinman shows how and where to vet & hire freelancers so you spend $500 instead of $3,000 hiring","Module 5.1"]]}, {t:"prose",v:["…and hundreds of other time & money savers you'll receive when you join the community…","Don't delay. Only the first 100 students get the most intimate coaching experience."]}, {t:"rh",v:"The community"}, {t:"lpsec",h:"Join the community. Get answers on-demand. Network with inventors.",sub:"Seeking answers alone is hard, expensive, and it takes years."}, {t:"prose",v:["Join our course and gain access to our exclusive community for inventors. Benefit from our experts' experience in launching over $25M in crowdfunded products and a combined 100 years of experience at MorphoMFG, a leading contract manufacturer."]}, {t:"lpsec",h:"Get immediate and intimate help with things like:",v:["Validate your unique product idea, is it feasible, can it be done?","What kind of functions and features should an MVP of your product have?","When do you prototype and should you do 3D, CNC, or something else?","You've received quotes from a factory, are they realistic?","What factory is best for X type of material, for Y type of product?","Plus you get to network with other like-minded inventors, track their progress, and learn from their Q&As."]}, {t:"prose",v:["The kind of confidence you'll get from being on the inside with experts would usually take many years to build. Avoid all the second-guessing, uncertainty, doubts, and dilemmas of seeking answers alone."]}, {t:"lpsec",h:"Any questions you'll ever have about:",v:["Prototyping decisions","Mass manufacturing","Sourcing & importing","Crowdfunding & pricing","Shipping, logistics, customs…","Marketing, advertising and branding…"]}, {t:"pullq",k:"Transition",v:"They've done it all and will be there for you for 12 months."}, {t:"prose",v:["Even the clients that spend millions with us in manufacturing don't get this kind of treatment. But this hasn't been done before… So we're limiting this special access and 1-on-1 coaching to the first 100 students only…","Early Bird offer goes away after 100 successful sign-ups. Book your call now to see if we're the right fit."]}, {t:"rh",v:"Rewards ladder"}, {t:"lpsec",h:"Rewards for active members of the community",sub:"You get points when other inventors like your posts and comments. Collect points to level up and redeem rewards that will help you on your product launch journey."}, {t:"modlist",k:"Levels, written so each rung is worth climbing",v:[ ["Call the CEO - Reach Level 3, earn a call with Josh, our CEO. He's usually available only for million-dollar clients. Gain insights on pricing and clear vision for your product.","Level 3"], ["Virtual Factory Tour - See molds, assembly lines, meet factory owners. An immersive experience for understanding Chinese manufacturing.","Level 4"], ["QCSD Feedback - You'll learn what a QCSD is and how to make one for your product in course Module 6. At Level 5 in the community, get feedback from our Supply Chain VP, Jaiden. Turn your QCSD into a bulletproof document & protect your supply chain.","Level 5"], ["Photorealistic Rendering - Have a 3D CAD file and product vision? We'll create a photorealistic rendering, usually a $1,000 service, free at Level 6. Ideal for your social media ads.","Level 6"], ["Morpho Merch - Earn a high-quality, stylish MorphoMFG Hoodie at Level 7. We wear them everywhere, even to meetings. We'll ship one to your doorstep.","Level 7"], ["Meet the Team IRL - Reach Level 8 to earn an unforgettable night of dinner, culture, and business in China with our team. Get to China, and we'll handle everything else.","Level 8"], ["SECRET TOP REWARD - An exclusive privilege for Elite Community Members.","Level 9"]]}, {t:"rh",v:"Close"}, {t:"wire",c:"Final block - testimonials repeat under the last call to action, where the decision is actually made",v:[ {r:"grid",t:["quote","quote","quote","quote"]}, {r:"h2",t:"Take our curated 15-module course. Get access to the community forums."}, {r:"body",t:"Develop your product idea and launch your product in 2024. See you inside!"}, {r:"btns",t:["START WITH FREE COACHING CALL"]}, {r:"note",t:"Please note: Idea Feasibility calls with CEO Josh Fairbairn, product documentation reviews with COO Kay Ye, and management/finance advice from CFO Bill limited to the first 100 students only."}]}, {t:"annot",v:"A $2k course sold to first-time inventors has one real objection: I have never done this and I do not know who to trust. So the page never argues that the course is good. It shows a manufacturer with $25M of crowdfunding behind it, names the executives who will pick up the phone, and then caps access at 100 people so the named executives stay believable. Laying the copy out as I wrote it meant the client could see the sequence - proof before price, scarcity only after proof - rather than read it as a list of paragraphs."} ]}, /* ============ Brand & product naming - domain research ============ */ namingdomains:{ kicker:"Sample · Brand & product naming", title:"Domain research: an academic writing company", sub:"Forty-plus available .com names inside one word, then a ranked recommendation.", ctx:[["Client","Parent company in academic writing services"],["Brief","Business name and domain suggestions, checked for .com availability"],["Date","28 Jan 2017"],["Deliverable","Three grouped name sets, all confirmed available at time of delivery, plus my picks and reasoning"],["Note","Availability was checked on the delivery date. These domains will not all be free today."]], blocks:[ {t:"srcnote",v:"Delivered unedited. This is the older of my two naming samples and the constraint was narrow on purpose: the client wanted “papers” in the name, so the work was to find where a good name could still live inside that word."}, {t:"step",n:"01",title:"Constraint",note:"All proposals available for purchase with a .com domain - 28 Jan 2017. The keyword was fixed by the client; position within the name was not."}, {t:"domains",k:"Set A - names ending in “papers”",v:[["Attractive Papers","attractivepapers.com"],["Delicate Papers","delicatepapers.com"],["Exceptional Papers","exceptionalpapers.com"],["Explicit Papers","explicitpapers.com"],["Outstanding Papers","outstandingpapers.com"],["Proud Papers","proudpapers.com"],["Proper Papers","properpapers.com"],["Super Papers","superpapers.com"],["Supreme Papers","supremepapers.com"],["Stunning Papers","stunningpapers.com"],["World Class Papers","worldclasspapers.com · world-class-papers.com · worldclass-papers.com"],["First Class Papers","first-class-papers.com · firstclass-papers.com"]]}, {t:"domains",k:"Set B - names beginning with “paper” or “papers”",v:[["Paper Jewel","paperjewel.com"],["Paper Prompt","paperprompt.com"],["Papers at Once!","papersatonce.com"],["Paper at Once!","paperatonce.com"],["Paper Today","papertoday.com"],["Papers Today","paperstoday.com"],["Papers Promptly","paperspromptly.com"],["Papers With Style","paperswithstyle.com"],["Papers Professionals","papersprofessionals.com"],["Paper Nation","papernation.com"]]}, {t:"domains",k:"Set C - names beginning or ending with “paper” or “papers”",v:[["Decent Papers","decentpapers.com"],["Able Papers","ablepapers.com"],["Qualified Papers","qualifiedpapers.com"],["Paper Friends","paperfriends.com"],["Paper Firm","paperfirm.com"],["Paper Enterprise","paperenterprise.com"],["Worthy Papers","worthypapers.com"],["Papers at Hand","papersathand.com"]]}, {t:"step",n:"02",title:"Recommendation",note:"A list of available domains is not a deliverable. The client is paying for a decision, so every set gets a first and second pick with the reason attached."}, {t:"favs",k:"My picks, in the client's own words as delivered",v:[ ["WorldClassPapers.com","My personal favourite. Got a really nice ring to it, very memorable and also shines with authority. “ProudPapers.com” is my second favourite."], ["PaperNation.com","Out of the second list, where “papers” is set first - rolls out of the tongue very nicely, very memorable and an AWESOME brand name!"], ["PaperFirm.com","From the third set. Got a really nice sound to it, and similar to my other favourites, it's memorable, and provides a concise brand name. “PaperEnterprise.com” is my second favourite from this list."]]}, {t:"letter",v:["Kind regards, Edvin M."]}, {t:"caveat",k:"What this does not cover",v:"Availability was verified for .com on the delivery date only. Trademark clearance and cultural checks are a separate step and were not part of this brief."}, {t:"annot",v:"When the keyword is locked, the only variables left are position, rhythm and register - so I worked the word three ways and sorted by what the name would claim about the company. “Attractive Papers” and “Paper Firm” sell to different buyers. Then I ranked, because handing a client forty options without a recommendation just moves the work onto their desk."} ]}, /* ============ Crowdfunding campaign ============ */ sajdah:{ kicker:"Sample · Crowdfunding campaigns", title:"Crowdfunding page: Sajdah smart prayer rug", sub:"$15,000 goal, $37,373 raised. Minimum target passed within 48 hours.", ctx:[["Client","Sajdah, developed by Thakaa Technologies - the world's first smart educational prayer rug"],["Brief","Build out the entire LaunchGood campaign page"],["Date","20 April 2021 - launched during Ramadan"],["Deliverable","Full campaign page: story, audience segments, reward tiers, donation tiers, FAQ, risks and challenges"],["Assets","Client supplied product images, GIFs and video. I wrote and structured everything else."]], blocks:[ {t:"results",k:"Campaign result",v:[["$37,373","raised"],["249%","of goal"],["249","backers"],["48 hrs","to minimum target"]],note:"Initial funding goal was $15,000 USD. The goal was exceeded more than 2x with a month still left on the campaign clock."}, {t:"livelink",k:"Still live on the original platform",v:"launchgood.com - Sajdah: World's First Smart Prayer Rug",href:"https://www.launchgood.com/v4/campaign/sajdah_worlds_first_smart_prayer_rug_for_every_muslim"}, {t:"srcnote",v:"Copy below is unedited, in delivery order. Image, GIF and video positions are marked where the client's assets sat on the page."}, {t:"rh",v:"Opening"}, {t:"rquote",v:"“Surely those who recite the Book of Allah, establish prayer, and donate from what We have provided for them-secretly and openly-˜can˜ hope for an exchange that will never fail.”"}, {t:"cue",v:"Quran | Surah Fatir | 35:29"}, {t:"prose",v:["Brothers and sisters, we've been working hard to bring the second most important pillar of Islam closer to Muslims and especially new Muslims from around the world.","After two years of research, development, and testing - Sajdah is now ready for you, Allhamdullilah.","Sajdah is the world's first smart educational prayer rug that will teach new Muslims how to pray without any worries. Muslims can also improve their prayer experience by reading the Qur'an from Sajdah's LED screen during Taraweeh, Qiyam, and other prayers."]}, {t:"rh",v:"Who it is for"}, {t:"lpsec",h:"Sajdah - Next Generation Prayer Education",sub:"Sajdah is a Shariah compliant smart prayer rug. It's a prayer education tool for new Muslims, kids, and parents.",v:["Reverts - learn how to pray in peace without worry of mistakes.","Parents - let Sajdah teach your kids prayer through easy prayer guides.","Muslims - use Sajdah for night prayers (Qiyam), including Taraweeh to memorize the Qur'an.","Elderly - Sajdah will also help elderly Muslims with dementia remember their prayers."]}, {t:"prose",v:["Get Sajdah for yourself or support these four groups of Muslims. InshaAllah, your support for helping Muslims learn to pray during Ramadan will multiply."]}, {t:"slot",v:"Client product GIF / feature video · Transliterated Qur'an title design"}, {t:"rh",v:"Authority"}, {t:"rquote",v:"“Take your connection with Allah to greater heights with the Shariah compliant Sajdah. Afterall, a sajdah represents a remarkable love story between the creation and the Creator.”"}, {t:"cue",v:"Sheikh Bilal Dannoun · Shariah Advisor"}, {t:"prose",v:["Sajdah is Shariah-compliant! Click on “Support” and join us now!","Want to write about Sajdah? Download our Media Kit here."]}, {t:"rh",v:"The problem"}, {t:"lpsec",h:"Today, you can be the reason new Muslims start praying…"}, {t:"rquote",v:"“My Lord! Make me and those ˜believers˜ of my descendants keep up prayer. Our Lord! Accept my prayers.”"}, {t:"cue",v:"Quran | Surah Ibrahim | 14:40"}, {t:"prose",v:["New Muslims around the world say praying looks overwhelming and hard. They are scared to start and worry about doing it wrong. Many say they feel drawn to Islam and want to become regular Muslims, but they face many challenges in today's world:"]}, {t:"lpsec",h:"What new Muslims say",v:["They feel nothing is happening during prayer because they worry too much...","They have a hard time balancing life and prayer time...","They say it feels overwhelming to start, and fear giving up later...","Finally, these new Muslims beat themselves up due to slow progress..."]}, {t:"prose",v:["What's worse, the Shaitan is likely using this opportunity to settle even more doubt and worry into the minds of these new Muslims.","Brothers and sisters, today you can help thousands of Muslims around the world learn to pray in peace, guided safely by Sajdah. And if you are a new Muslim, inshaAllah - Sajdah will help you find your way to proper and regular prayer."]}, {t:"rh",v:"Reward tiers"}, {t:"lpsec",h:"Special Rewards for Early Adopters",sub:"We've prepared exclusive pricing packages just for you during our LaunchGood pre-order campaign."}, {t:"modlist",k:"Pre-order packages, as written on the page",v:[["SPECIAL Early Bird Discount (51% OFF!) - EXTREMELY LIMITED! Get your Sajdah at half the price with this exclusive offer for the first 50 orders. Includes free shipping to certain locations (see list in FAQ below).","$293"],["Standard Early Bird Discount (45% OFF!) - LIMITED OFFER! Get your Sajdah at an amazing deal! Limited to 150 orders. Includes free shipping to certain locations (see list in FAQ below).","$329"],["Standard Bird Discount (41% OFF!) - LIMITED OFFER! Last chance to get a huge discount! Includes free shipping to certain locations (see list in FAQ below).","$353"],["Community Hero (51% OFF!) - Become a Sajdah Community Hero! With 10 Sajdah units, you will be able to donate to those in need and have a significant impact. May our Creator reward you immensely. Includes free shipping to certain locations (see list in FAQ below).","$2930"]]}, {t:"rh",v:"App support tier"}, {t:"lpsec",h:"Sajdah Mobile App - Ad-free Experience",sub:"Ramadan elevates the scale of your good deeds. Support Sajdah now and be part of the change that will teach Muslims how to pray properly."}, {t:"prose",v:["Donate $15 to support the development of an ad-free Sajdah App.","The app is already available for free download on Apple App Store and Google Play Store, and it provides many useful praying features:"]}, {t:"lpsec",h:"What the app already does",v:["Qibla direction","Step-by-step prayer guides","Reading the Qur'an in peace","Available in English & Arabic"]}, {t:"prose",v:["Your support today will allow us to bring more useful features to Muslims around the world. We want the Sajdah App to stay free forever as this will help reach as many Muslims as possible.","Donate Now | $15","Your donation today will earn you a special mention on our list of supporters in the app."]}, {t:"rh",v:"Donation tiers"}, {t:"prose",v:["You can play a big role in bringing Muslims closer to prayer by donating Sajdah to Islamic Centers & Mosques."]}, {t:"modlist",k:"Sadaqah Jariyah tiers",v:[["Collect Ongoing Rewards of Sadaqah Jariyah - Your donation will be used for donating Sajdah rugs to Islamic Centers or Mosques in underdeveloped countries and communities. Just imagine how many new Muslims will pray happily and properly thanks to you. May Allah (SWT) bless you and reward you immensely for making prayer easier and more accessible to Muslims who need help!","$25"],["Collect Ongoing 2X Rewards of Sadaqah Jariyah - Good deeds are multiplied during the Holy Month of Ramadan so take this opportunity to contribute to the purchase of Sajdah rugs that will be donated to an Islamic Center or Mosque for the benefits of our Ummah.","$50"]]}, {t:"prose",v:["InShaAllah thousands of Muslims will use Sajdah to learn to pray and you will be immensely rewarded on the Day of Judgement."]}, {t:"lpsec",eyebrow:"This Ramadan,",h:"Donate 1 Sajdah for Muslims to an Islamic Center of Your Choice",sub:"Donate one Sajdah smart prayer rug to an Islamic Center of your choice, where new Muslim brothers & sisters will learn to pray, recite the Qur'an, and enjoy Taraweeh for years to come inshaAllah. If you're unsure, we can choose the Islamic Center on your behalf."}, {t:"prose",v:["DONATE 1 SAJDAH FOR $353"]}, {t:"rh",v:"Reassurance and second close"}, {t:"slot",v:"Product photo with box - “Sajdah is ready for production right now!”"}, {t:"lpsec",h:"Learn to Pray, Help new Muslims & Be Rewarded",sub:"Help Muslims around the world start praying regularly, and inshaAllah, your reward will compound over time, as more Muslims get their Sajdah and start praying. We've prepared special Early Bird rewards & discounts for you only. These offers won't be available again."}, {t:"lpsec",h:"It Just Doesn't Happen Without You!",sub:"InShaAllah, you will be rewarded for every Muslim that gets their Sajdah because of your support today, especially during Ramadan!"}, {t:"prose",v:["We've spent years in research & development, in speaking and consulting with renowned Muslims, and we've succeeded!","We created the world's first smart prayer rug that connects to the user's smartphone and guides them, step-by-step through every prayer!","Support Sajdah - Click Here Now","Help us take the final step by getting a Sajdah for yourself or donating one."]}, {t:"lpsec",h:"This is Not Just Another Campaign",sub:"We're not asking you to fund just an idea that will take years to develop. We've already gone through years of R&D and testing on our own."}, {t:"rh",v:"FAQ"}, {t:"modlist",k:"Frequently Asked Questions, as delivered",v:[["What happens after I support this project? - Your support today allows us to take Sajdah into production. InshaAllah, you will be rewarded for every new Muslims that uses Sajdah to learn how to pray. If your package includes Sajdah, you'll be asked to provide the delivery address, and become among the first in the world to receive one!","01"],["Do you offer worldwide delivery and what's the shipping cost? - Currently Sajdah is available in limited countries. The free deliveries are only possible for the following countries: GCC (Qatar, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman), India, United States, Canada, United Kingdom, Australia, New Zealand, Singapore, Mauritius. If you don't see your country in this list, please click here to register your interest and we will get back to you once it's available at your location.","02"],["Can you ship my Sajdah as a gift to another country? - Yes. We can deliver Sajdah to a specific address you provide (List of supported countries given above). Great option if you want to gift Sajdah to your parents, relatives, or Muslims you know who are struggling with prayer.","03"],["Can I carry my Sajdah around easily? - You can take your Sajdah anywhere you go. It's designed to fit in a bag.","04"],["Can I share my Sajdah with other Muslims? - Yes. One Sajdah can connect up to 3 smartphones.","05"],["What languages does Sajdah's LED screen & smartphone app support? - Sajdah and all prayer guides are now fully available in English & Arabic. As we add new languages and improve other features, your Sajdah rug will be updated over Wi-Fi, as well as your Sajdah app.","06"]]}, {t:"lpsec",h:"Why should you pre-order now?",sub:"You have a chance to get a 51% discount right now, and it'll never be available again."}, {t:"prose",v:["At this moment, there are no retailers or middlemen involved. You order directly from us, and you get a special discount as a thanks for supporting this amazing project! Special pricing is only available during this campaign, made for people like you who'll make Sajdah a reality for every Muslim!"]}, {t:"rh",v:"Disclaimer | Risks and Challenges"}, {t:"prose",v:["MANUFACTURING: Our manufacturing facilities are on standby, and will go into operation as soon as our campaign is over - successfully, inshaAllah!","FULFILLMENT: Much of our hard work and time has gone into making sure we have a strong supply chain ready to ship all orders! Going from prototyping, testing, and then into full production mode can be quite challenging. Same goes for managing overseas suppliers, manufacturers, and maintaining product quality at the same time.","However, there are things that we can't control: Sometimes there are issues with customs offices in certain countries, supplier/courier delays, lost shipments, and so on, just like with any other shipment or product. That said, you'll be glad to know that we're doing everything we can to make sure your order gets to you in a timely manner.","Please note that the images used on this page are samples, and while they do reflect the end product, some details may be different, e.g. materials, colours, and certain design details could be changed for manufacturing. But rest assured that you will be updated on any such changes both on this page and via email you've signed up with.","Shipping note: While we do offer worldwide shipping, unfortunately, we can't offer free shipping to all countries, at this moment. Free shipping is available for the following locations: GCC (Qatar, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman), India, United States, Canada, UK, Australia, New Zealand, Singapore, and Mauritius.","Pricing note: The price does not include any customs or taxes. Such charges are the responsibility of the customer, according to the laws and regulations of their country.","InshaAllah, our campaign will be successful and we will fulfil all our orders in a timely manner!"]}, {t:"alsodid",k:"Also written for Sajdah",v:["Email newsletter and campaign sequence","Blog articles","YouTube video titles & descriptions","Flyer copy","Meta ads"],note:"Samples for these are not published here. Available on request."}, {t:"annot",v:"A $353 smart prayer rug is not an impulse purchase, and the campaign ran during Ramadan, when the audience is already giving. So the page is built to be entered from four different motives rather than one: buy it, gift it, donate it to a mosque, or fund the app for $15. Scripture opens each major turn because it is the audience's own frame of reference, not decoration. The problem section is written from what new Muslims actually said about prayer, so the product arrives as relief rather than as a gadget. And the risks section is unusually plain for a crowdfunding page - customs delays, sample imagery, no free shipping everywhere - because backers who feel warned trust the rest of the page more."} ]}, /* ============ Email copywriting ============ */ sajdahemail:{ kicker:"Sample · Email copywriting", title:"Launch sequence: Sajdah crowdfunding", sub:"Three emails across one campaign: going live, minimum goal hit, scarcity follow-up.", ctx:[["Client","Sajdah, developed by Thakaa Technologies"],["Brief","Announce the LaunchGood campaign to the existing list, then keep momentum through the campaign"],["Date","27 April 2021"],["Deliverable","Three emails: launch announcement, progress update, follow-up - subject lines and preview text included"],["Result","Campaign closed at $37,373 from 249 backers, 249% of goal"]], blocks:[ {t:"srcnote",v:"Delivered as written, with subject lines and preview text specified for the client's email software."}, {t:"email",n:"01",label:"Campaign launch announcement",subject:"Campaign LIVE: Pre-order Sajdah now!",preview:"Act fast. Don't miss out on Special discounts & rewards inside!",note:"The whole job of email one is speed. Discount and deadline sit above the greeting.",v:["*Buy or Donate Sajdah now! The campaign is LIVE!","51% discount packages available for first 50 orders only!","*Click here!","Assalamu Alaiykum wa Rehmatullah!","Brothers and sisters, Sajdah's crowdfunding campaign is now LIVE on LaunchGood!","We urge you to support our campaign as soon as possible so we can make Sajdah a reality together.","You can pick between 4 options:","-Buy Sajdah for yourself and start praying confidently!","-Gift Sajdah to a family member, friend or relative!","-Donate Sajdah to a Mosque or Islamic Center of your choice!","-Support Sajdah with a smaller amount by supporting development!","Click here to see all options.","How to pre-order Sajdah?","-1. Order your Sajdah on our LaunchGood campaign here.","-2. Click on the green “Support” button.","-3. Choose your rewards package and enter your details.","-4. Done!","Shipping information is also available on the page.","InshaAllah, our Creator will reward you immensely for every single Muslim brother or sister that uses a Sajdah that was made possible by your support today!","This is your chance to directly influence new Muslims' path to learning prayer. We gracefully invite you to use this opportunity, especially during Ramadan!","Please share this email with friends & family that might be interested."]}, {t:"email",n:"02",label:"Campaign progress",subject:"Sajdah progress: 100% of minimum goal!",preview:"Thank you for your overwhelming support.",note:"Momentum is the offer here. The list is told the goal is already met, which makes the next ask easier, not harder.",v:["Assalamu Alaiykum wa Rehmatullah!","Brothers and sisters, Alhamdulillah we've already reached 100% of our minimum goal on LaunchGood! Our next goal is getting enough support to take Sajdah into mass production!","If you have already supported Sajdah, thank you, please share the campaign!","If you haven't, we ask you to consider the following options:","-Buy Sajdah for yourself and start learning prayer!","-Gift Sajdah to a family member, friend or relative!","-Donate Sajdah to a Mosque or Islamic Center of your choice!","-Support Sajdah with a smaller amount by supporting development!","Our best package is already sold out! But you can still get your Sajdah at 45% OFF!","*Click here to see all your options.","InshaAllah, our Creator will reward you immensely for every single Muslim brother or sister that uses a Sajdah that was made possible by your support today!","This is your chance to directly influence new Muslims' path to learning prayer. We gracefully invite you to use this opportunity, especially during Ramadan!"]}, {t:"email",n:"03",label:"Follow-up",subject:"51% SOLD OUT! You can still get 45% OFF!",preview:"Have you gotten your Sajdah yet?",note:"The sold-out tier becomes the subject line. Losing the best deal is the reason to open; the next-best deal is the reason to click.",v:["Assalamu Alaiykum wa Rehmatullah!","If you have already supported Sajdah, thank you, please share the campaign!","If you haven't, we ask you to consider the following options:","-Buy Sajdah for yourself and start learning prayer!","-Gift Sajdah to a family member, friend or relative!","-Donate Sajdah to a Mosque or Islamic Center of your choice!","-Support Sajdah with a smaller amount by supporting development!","Our best package is already sold out! But you can still get your Sajdah at 45% OFF!","*Click here to see all your options.","InshaAllah, our Creator will reward you immensely for every single Muslim brother or sister that uses a Sajdah that was made possible by your support today!","This is your chance to directly influence new Muslims' path to learning prayer. We gracefully invite you to use this opportunity, especially during Ramadan!"]}, {t:"livelink",k:"The campaign these emails drove",v:"launchgood.com - Sajdah: World's First Smart Prayer Rug",href:"https://www.launchgood.com/v4/campaign/sajdah_worlds_first_smart_prayer_rug_for_every_muslim"}, {t:"annot",v:"Three emails, three different reasons to open: it's live, it's working, it's running out. The four options stay identical across all three because the list is not one buyer - some want the rug, some want to gift it, some can only give $15 - and changing that menu mid-campaign would cost more than repetition does. Email two exists because a funded campaign is easier to back than an unfunded one, so hitting the goal was worth an email of its own."} ]}, /* ============ Articles / News, SEO, Blog ============ */ newsnm:{ kicker:"Sample · Articles / News, SEO, Blog", title:"News article: New Mexico medicinal marijuana bill", sub:"A committee vote turned into a piece a hemp/CBD audience would actually read to the end.", ctx:[["Client","Hemp/CBD brand - news and education blog"],["Brief","Cover the Senate Bill 8 committee vote for a consumer audience"],["Date","9 February 2017"],["Deliverable","Article plus writer's notes on timing and internal linking"],["Note","One of my earliest published pieces. Published as written."]], blocks:[ {t:"srcnote",v:"Unedited, including the writer's notes that went to the editor with it."}, {t:"hl",v:"Veterans Rejoice as New Mexico Medicinal Marijuana Bill Gains Strength"}, {t:"prose",v:["This week, a critical Senate Judiciary committee vote (7 to 3) resulted in upcoming changes to the Senate Bill 8 - which is a decade old medicinal marijuana program for New Mexico. The modifications go in favor for all U.S. military veterans as it means they would be able to enroll for medicinal cannabis regardless of what medical condition they're in at the moment.","Senate Bill 8 also now proposes to ban the restriction of products which contain a higher percentage of THC. Furthermore, the number of plants which patients can cultivate themselves should also be increased, and the quantities veterans can have on them at any time would now be 5 ounces over a 30-day period, which currently is 8 ounces over a 3-month period.","Other changes include veterans not having to re-register their medical cannabis ID cards each year, but rather every 3 years. Having passed the committee vote, the modified Senate Bill 8 is now going directly to the full Senate for consideration. This bill is being sponsored by Senator McSorley.","This is wonderful news! Just ask any veteran - they would know. Perhaps you know someone who suffers from PTSD and is looking for relief in medicinal cannabis. This is important as cannabis has been directly linked as a reliever of traumatic disorders. Its effects work well for PTSD patients because a part of PTSD is basically an endocannabinoid deficiency.","PTSD patients show clear signs of their bodies not producing enough endocannabinoids, which is one of the issues with the disorder. This is where cannabis can play an important therapeutic role. CBD-rich oils are also linked to helping patients who deal with any type of anxiety or paranoia.","Note that the CBD compound is not psychoactive, and therefore doesn't provide the „high“ feeling like it is the case with THC-rich cannabis. This is important to note because THC in some cases triggers anxiety in PTSD patients, so using its counterpart, CBD - helps treat the disorder without any risk of triggering anxiety or panic attacks.","Want to learn more? Read our Does CBD Oil Get You High? article in order to understand the difference of THC from CBD compounds.","These are the benefits we are currently aware of, but as research studies unfold - it is slowly but surely becoming obvious just how the endocannabinoid system is important, and should be taken seriously."]}, {t:"caveat",k:"Writer's notes, delivered with the article",v:"Writing date: February 9, 2017 - depending on the time of publishing, in the beginning of the article, the line „this week“ can be changed to „last week“ or simply state the date of writing. Does CBD Oil Get You High? - should serve as anchor text to link to the article."}, {t:"annot",v:"A committee vote is not a story. What veterans can now do, and why cannabis helps a disorder they disproportionately carry, is a story - so the news sits in the first three paragraphs and the second half answers the question the news raises. The internal link is placed where the reader has just formed the exact question it answers, not bolted to the bottom. Notes on republication timing went with the draft because a piece that says “this week” has a shelf life the editor needs to know about."} ]} });